Starbucks Corp（SBUX）股票分析SBUXStarbucks Corp

A cup of Americano no longer covers an afternoon. We tend to assume that when a shop starts counting seats, it's usually because times are tough. So when Starbucks China required customers to make a purchase to sit down, many people's first reaction was that the economy is struggling—even coffee shops are starting to shoo people away. In fact, the same rule has been in place in North America for 1 year and 9 months. Starting January 27, 2025, seating and restrooms in Starbucks company-operated stores in the US and Canada are reserved for customers only, and those who violate the rule will be asked to leave. This effectively reverses a 2018 commitment—that year, two Black men at a Philadelphia store were sitting without ordering while waiting for a friend and were reported to police and led away, after which Starbucks announced it would open its doors to everyone. When a company swings back and forth on the same issue, the reason is rarely how good or bad the economy was in any given year. It has been testing all along just how much of a seat should be given away for free. On October 22, this rule arrived in China. On the very first day, a customer in Shanghai was reminded to order 5 times within 1.5 hours (CNR). That said, customer service also noted this is only a recommendation, not mandatory. In North America they can ask people to leave; in China it stays at reminders—the firmness is actually very different. Chinese stores of course have their own books to balance: average spend per customer is still falling, new shareholder Boyu holds 60%, and outside the door there are still 36,087 Luckin stores. This is a company recalculating its accounts—it has little to do with how warm or cold a country's economy is. Many people have spent afternoons like this in coffee shops—one Americano, one power outlet, never feeling they were taking advantage of anyone. Looking back now, that table was always included in the price of the coffee; it's just that no one used to lay out the bill. Seats have always had a price. We were just 1 year and 9 months late in seeing this bill.

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CMG stock moved higher overnight: Chipotle's digital strategy could support growth despite margin pressure, according to an analyst. $CMG $SBUX $CZA

$CMG $SBUX Hmmm.... Starbucks has explored takeover of Chipotle, FT reports Starbucks (SBUX) has explored a potential takeover of Chipotle (CMG) with advisers in recent months, which would unite two major U.S. restaurant brands in a deal that could be the largest-ever transaction in the sector, valuing Chipotle at nearly $39B, The Financial Times' James Fontanella-Khan, Arash Massoudi, Oliver Barnes, and Gregory Meyer report. It is unclear whether Starbucks has submitted any formal offer for Chipotle.

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