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OMC 資訊
OMC 事件
Omnicom's Credera Signs Five-Year Strategic Collaboration Agreement with AWS
Omnicom's transformation consulting firm Credera announced a five-year strategic collaboration agreement, or SCA, with Amazon (AMZN) Web Services, or AWS, to help clients accelerate marketing transformation, modernize infrastructure, and deploy AI into production while combining Credera's technical delivery depth and Omnicom's enterprise client relationships, proprietary identity data, connected media expertise, all powered by AWS. The resulting solutions can be fully integrated with Omni, Omnicom's next-generation AI-powered marketing and sales intelligence platform. Credera will target six priority verticals - Consumer Packaged Goods, Energy, Healthcare and Life Sciences, Automotive, Public Sector, and Media and Entertainment - across North America, Europe, and Asia-Pacific. As part of the collaboration, Credera has established a dedicated AWS Business Unit, investing in specialized teams across business development, solution architecture, alliance operations, and delivery over the SCA term.
Omnicom Advertising President Troy Ruhanen Announces Retirement
Omnicom announced that Troy Ruhanen, President and CEO of Omnicom Advertising, has decided to retire following a distinguished career spanning more than twenty years in leadership roles across Omnicom. Andrew Robertson, currently Chairman of BBDO Worldwide, has been appointed CEO of Omnicom Advertising. He will work closely with Ruhanen during the transition to ensure a seamless hand-off.
Omnicom Media Named Global Media Agency for IBM
Omnicom Media, an Omnicom (OMC) Connected Capability, announced it will be named global media agency of record for IBM (IBM) following a competitive review. The appointment includes media planning and buying responsibilities across the Americas, EMEA, Japan and APAC regions. The decision expands an existing relationship between IBM and Omnicom Media in EMEA, awarded in January 2025.
Omnicom and NBCUniversal Co-Develop New CTV Advertising Solution
Omnicom Media (OMC) and NBCUniversal (CMCSA) have co-developed a new solution to bring greater contextual intelligence and creative relevance to CTV advertising. The initiative combines audience and performance data from Omnicom's Acxiom identity solution with NBCUniversal's contextual signals to power Dynamic Contextual Content, a new approach to CTV advertising that aligns tailored creative messaging with specific episodes and environments in-flight. The initiative is designed to help brands develop adaptive creative experiences tailored to how consumers engage with streaming content in real time. By pairing contextual signals with AI-powered creative production and optimization, the companies are creating a more intelligent, self-optimizing CTV system that enables brands to rethink how creative performance is measured and delivered.
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