Monster Beverage Corp（MNST）資訊與事件MNSTMonster Beverage Corp

Monster Beverage CEO Rob Gehring Resigns, Emelie Tirre to Interim Role

Monster Beverage (MNST) disclosed late Friday that on September 21, Rob Gehring, currently the Chief Executive Officer, Americas of Monster Energy, provided notice of his intention to resign as CEO Americas, effective as of November 30, to return to Coca-Cola (KO) as president of its North America operating unit. Effective December 1, Emelie Tirre, Chief Strategy Officer of Monster Energy, will assume responsibility for the Americas and the Caribbean on an interim basis. In her prior position as Chief Commercial Officer of the Americas, the Caribbean and Oceania through February 24, Tirre oversaw the company's sales, development and expansion in markets in the United States, Canada, Latin America, Oceania and the Caribbean.

Coca-Cola Appoints Rob Gehring as President of North America Operations

After Coca-Cola (KO) announced on Friday that Rob Gehring will become president of the company's North America operating unit effective, December 1, BNP Paribas analyst Kevin Grundy said the firm views the "surprising move to be a slight negative" for Monster Beverage (MNST) given that Gehring was viewed as the most likely successor to the company's current CEO. BNP Paribas maintains a Neutral rating on Monster following Gehring's exit.

Coca-Cola Appoints Rob Gehring as President of North America Operating Unit

The Coca-Cola Company (KO) announced that Rob Gehring will become president of the company's North America operating unit effective December 1. Gehring succeeds John Murphy, who has led the North America operating unit on an interim basis since August 1. Murphy remains president and CFO. Gehring returns to The Coca-Cola Company after a successful tenure at Monster Energy Company (MNST), most recently as CEO, Americas, a position he assumed in February 2026. Gehring had responsibility for the organization's North America, Latin America and Caribbean operations and was part of the leadership team that drove the company's growth agenda and modernized commercial capabilities.