elf Beauty Inc (ELF) Stock AnalysisELFStock Analysiself Beauty Inc

e.l.f. Beauty, Inc. is a multi-brand beauty company. The Company offers inclusive, accessible, clean, vegan, and cruelty-free cosmetics and skincare products. The Company's family of brands includes e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Well People, Keys Soulcare, and rhode. Its e.l.f. SKIN is an ingredient-focused, dermatologist-developed formula for every eye, lip and face. The Company operates across beauty categories including eye, lip, and face makeup, beauty tools and accessories, and skincare products. Its color cosmetics and skin care products are broadly sold through food, drug, and mass channels, as well as through department stores and direct and specialty channels. The Company sells its products with retailers in the United States, as well as internationally. It also sells its products online through its own direct e-commerce channels, as well as through other e-commerce websites. It operates in the Consumer Non-Cyclicals sector (PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS industry).

e.l.f. Beauty Inc is a good buy right now due to its recent strong earnings performance, with an EPS surprise of 184.62% reported at 1.48 compared to an estimate of 0.52. Additionally, the stock's current price of $104.1 is well below the analyst price target of $123, indicating significant upside potential. However, investors should be cautious of the recent insider selling, which has increased by 3611.29%, signaling potential concerns about future performance.

12 analysts cover ELF: 7 rate it Buy, 5 Hold and 0 Sell. The average price target is 112.21.