Baozun Inc (BZUN) FinancialsBZUNFinancialBaozun Inc

Baozun Inc (BZUN) generates its revenue through a diversified portfolio of business segments. Currently, the largest contributor to its top-line growth is E Commerce, accounting for 79.2% of total sales, equivalent to $272.32M. Other significant revenue streams include Brand Management and Inter segment eliminations. Understanding this composition is critical for investors evaluating how BZUN navigates market cycles within the Diversified Industrial Goods Wholesale industry.

Evaluating the bottom line, Baozun Inc maintains a gross margin of 70.82%. This metric reflects the company's pricing power and manufacturing efficiency. Further down the income statement, the operating margin stands at 0.01%, while the net margin is -0.07%. These profitability ratios, combined with a Return on Equity (ROE) of -4.95%, provide a clear picture of how effectively BZUN converts its operational activities into shareholder value.

In the context of the broader market, BZUN competes directly with industry leaders such as REAL and LQDT. With a market capitalization of $175.55M, it holds a significant position in the sector. When comparing efficiency, BZUN's gross margin of 70.82% stands against REAL's 74.36% and LQDT's 47.19%. Such benchmarking helps identify whether Baozun Inc is trading at a premium or discount relative to its financial performance.

Baozun's total revenue for Q2 2026 reached approximately USD 404.3 million, reflecting a year-over-year increase of 7.5%. The gross margin for the same period was 70.82%, indicating solid profitability despite challenges.