PAR Technology Corp（PAR）资讯与事件PARPAR Technology Corp

Bridg Enhances Identity Resolution Platform, Covers 255 Million Consumers

Bridg announced significant enhancements to its identity resolution platform, including a rebuilt proprietary identity graph, advanced matching capabilities, and a modernized data foundation behind PAR Intelligence, PAR's agentic intelligence layer. Its multi-source graph contains 255 million verified U.S. consumer identities, representing more than 90% of the U.S. adult population. Bridg helps brands connect anonymous transactions to customer profiles with greater scale, accuracy, and confidence to enable more intelligent customer segmentation and broader marketing reach. Those resolved identities can feed PAR Intelligence, which combines identity, transaction, and loyalty signals to help brands decide what to do next for each customer.

Bridg Enhances Identity Resolution Platform, Covers 255 Million Consumers

Bridg announced significant enhancements to its identity resolution platform, including a rebuilt proprietary identity graph, advanced matching capabilities, and a modernized data foundation behind PAR Intelligence, PAR's agentic intelligence layer. Its multi-source graph contains 255 million verified U.S. consumer identities, representing more than 90% of the U.S. adult population. Bridg helps brands connect anonymous transactions to customer profiles with greater scale, accuracy, and confidence to enable more intelligent customer segmentation and broader marketing reach. Those resolved identities can feed PAR Intelligence, which combines identity, transaction, and loyalty signals to help brands decide what to do next for each customer.

Kwik Fill Selects PAR Technology as Strategic Partner

PAR Technology announced that Kwik Fill has selected PAR Retail as a strategic technology partner. Through the partnership, Kwik Fill will leverage PAR Retail's platform and PAR Intelligence to support its vision for modern retail. "As we evaluated potential partners, PAR Retail stood apart through its vision for the future of convenience retail and its ability to combine guest engagement with actionable AI-driven insights," said Roy Williams, Senior Vice President Marketing at United Refining Company, parent company of Kwik Fill. "PAR Intelligence was a significant differentiator for our team. We see tremendous opportunity to leverage the platform as we continue enhancing the experiences we deliver to our guests."