MNTN announced an expanded integration with AppsFlyer that gives marketers a clearer view of how their Performance TV campaigns drive app installs and in-app actions. For mobile app marketers, that closes one of TV's biggest measurement gaps: connecting an ad someone sees on the biggest screen in the house to what they do next on the smallest. The integration connects MNTN Performance TV directly to AppsFlyer, allowing TV impressions to flow into AppsFlyer while in-app events flow back into MNTN. Marketers can measure the actions that matter to their business - from app installs and purchases to sign-ups and custom conversion events. In-app events can also be used by MNTN to optimize campaigns toward stronger performance, connecting TV exposure, measurement and optimization in one loop.

9/17 09:30

MNTN Appoints Mike Katz to Board of Directors

MNTN (MNTN) announced that Mike Katz has joined the company's Board of Directors. Katz is former Chief Business & Product Officer for T-Mobile (TMUS), where he continues to serve as a Strategic Advisor to T-Mobile's CEO.

9/9 09:30

MNTN and Klaviyo Announce New Integration to Enhance Marketing Efficiency

MNTN (MNTN) and Klaviyo (KVYO) announced a new integration that brings MNTN Performance TV into email and text marketing workflows. The two-way native integration enables marketers to use Klaviyo audiences on MNTN Performance TV and also use the TV ad exposure to trigger automated email and SMS journeys in Klaviyo. Brands can activate Klaviyo audiences on MNTN Performance TV. After a customer is exposed to a Performance TV ad, marketers can automatically trigger personalized email and text message flows in Klaviyo.

8/19 09:30

MNTN Appoints Frank Lee as Senior VP of Agency Partnerships

MNTN (MNTN) announced that Frank Lee has joined the company as Senior Vice President of Agency Partnerships, following his most recent role as Global Head of Independent Agencies at Snap (SNAP). Lee will lead MNTN's agency business, focused on expanding MNTN's agency ecosystem, deepening relationships with independent and holding company agencies, and helping partners unlock new growth through Performance TV.

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