Cricut Inc (CRCT) FinancialsCRCTFinancialCricut Inc

Cricut Inc (CRCT) generates its revenue through a diversified portfolio of business segments. Currently, the largest contributor to its top-line growth is Platform, accounting for 54.4% of total sales, equivalent to $85.01M. Another important revenue stream is Products. Understanding this composition is critical for investors evaluating how CRCT navigates market cycles within the Integrated Hardware & Software industry.

Evaluating the bottom line, Cricut Inc maintains a gross margin of 74.48%. This metric reflects the company's pricing power and manufacturing efficiency. Further down the income statement, the operating margin stands at 30.34%, while the net margin is 24.99%. These profitability ratios, combined with a Return on Equity (ROE) of 25.90%, provide a clear picture of how effectively CRCT converts its operational activities into shareholder value.

In the context of the broader market, CRCT competes directly with industry leaders such as SPH and UVV. With a market capitalization of $1.21B, it holds a leading position in the sector. When comparing efficiency, CRCT's gross margin of 74.48% stands against SPH's 54.96% and UVV's 15.86%. Such benchmarking helps identify whether Cricut Inc is trading at a premium or discount relative to its financial performance.

Cricut's Q2 2026 net income was $39.1 million with a gross margin of 74.48%, demonstrating strong profitability despite revenue challenges.