Bilibili Inc（BILI）财务数据BILIBilibili Inc

Bilibili Inc (BILI) generates its revenue through a diversified portfolio of business segments. Currently, the largest contributor to its top-line growth is Mobile Game, accounting for 49.7% of total sales, equivalent to CNY 1.15B. Other significant revenue streams include Advertising and Live broadcasting and VAS. Understanding this composition is critical for investors evaluating how BILI navigates market cycles within the Online Services industry.

Evaluating the bottom line, Bilibili Inc maintains a gross margin of 37.22%. This metric reflects the company's pricing power and manufacturing efficiency. Further down the income statement, the operating margin stands at 4.70%, while the net margin is 4.27%. These profitability ratios, combined with a Return on Equity (ROE) of 10.21%, provide a clear picture of how effectively BILI converts its operational activities into shareholder value.

In the context of the broader market, BILI competes directly with industry leaders such as NBIS and ADSK. With a market capitalization of $5.80B, it holds a significant position in the sector. When comparing efficiency, BILI's gross margin of 37.22% stands against NBIS's 32.46% and ADSK's 90.76%. Such benchmarking helps identify whether Bilibili Inc is trading at a premium or discount relative to its financial performance.

Bilibili's total revenue for Q2 2026 was RMB 7.9 billion, an 8% year-over-year increase, with advertising revenue growing 28%. The gross margin has improved to 37.22%, marking 16 consecutive quarters of improvement. However, net income remains a concern, with a recent negative figure in Q1 2025.