Zeta Global Holdings Corp (ZETA) News & EventsZETAZeta Global Holdings Corp

Zeta Global Acquires Digital Audience to Expand Digital Ecosystem Capabilities

Zeta Global announced that it has entered into an agreement to acquire Digital Audience, a data infrastructure company that expands identity and activation capabilities across the digital ecosystem. Already integrated with Zeta, Digital Audience will expand Zeta's identity and activation capabilities across all channels. The acquisition will also add an experienced team of data and AI engineers, strengthening the technical expertise behind Zeta's intelligent AI infrastructure. "Enterprise intelligence only creates value when it can be put to work and improve outcomes," said David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global. "Our focus is always helping clients generate a higher return on every dollar they invest, and Digital Audience will help us do exactly that. It will strengthen the infrastructure that carries Zeta's customer intelligence further into the digital ecosystem, helping customers activate what they know more efficiently, engage audiences more effectively across channels, and measure the impact. We are excited about our work with Digital Audience, and there is more ahead as we prepare to share our next major announcements at Zeta Live 2026." The acquisition will also strengthen Zeta's European presence and will add established enterprise relationships in the region. Following the close of the transaction, Zeta will work closely with the Digital Audience team to provide continuity for customers.

Zeta Global Acquires AI Company Senso

Zeta Global announced that it has entered into a definitive agreement to acquire Senso, a Y Combinator-backed AI engineering company whose technology helps power Zeta's Generative Engine Optimization offering. The acquisition will bring additional technology in-house, add AI engineering talent and deepen Zeta's connectivity to frontier models. As AI assistants become an increasingly important gateway for customer discovery, Senso will help advance Zeta's AI trust and discoverability offerings and broader intelligent AI infrastructure roadmap. Combined with the Zeta Data Cloud, Senso will accelerate Zeta's solutions that help enterprises optimize and remediate how brands reach customers across leading AI platforms, including ChatGPT, Gemini, Claude and Google AI Overviews. It will also identify who AI-generated answers are reaching and connect those insights to customer intelligence, marketing activation and measurable business outcomes. "Models are increasingly ubiquitous, but what creates an advantage is the infrastructure that connects an enterprise's data and context to those models, turns the result into action, and turns action into business impact. That is where Zeta plays," said David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global. "Senso will bring AI engineering talent and deeper connectivity to the frontier models and personal agents shaping how customers discover brands. The acquisition is an important move in its own right and separate from the announcements we will make at Zeta Live 2026." Zeta will work closely with the Senso team to provide continuity for customers.