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Google and Unity Partner to Launch New Gaming Platform
Catch up on the top artificial intelligence news and commentary by Wall Street analysts on publicly traded companies in the space with this daily recap compiled by The Fly.AI GAMING PLATFORM:Googleand Unityannounced a strategic partnership for a new, integrated gaming platform coming later this year designed to revolutionize the next era of gaming. Bringing together the power of Google AI, the reach of Google's billion user products, and the world-class game-building expertise of Unity, this initiative will put game creation in the hands of millions of new creators, and bring new experiences to billions of players worldwide. Google and Unity share a fundamental belief - that AI can open the opportunity of game creation to anyone with an idea for a game - and the two companies are teaming up to build that future together.The partnership unites Google's cutting-edge AI research with Unity's industry-leading engine technology to build something new: creation tools anyone can pick up, AI designed for interactive play, and a platform that is built for community driven features. To empower creativity for everyone, Google is deeply committed to working alongside Unity, uniting cutting-edge AI research with industry-leading engine technology. An essential part of this partnership is Google's experimental new Playground platform, available today, which allows users to generate and customize playable games using natural language prompts, with no coding required.Building on Playground, later this year Google and Unity will introduce an expanded creation experience called Unity Spark, a brand new product built from the ground up for a new generation of creators. Playground with Unity Spark will maintain an accessible interface while unlocking robust, professional-level mechanics, high-fidelity 3D capabilities, and the ultimate flexibility of the Unity runtime. This will ensure a comprehensive ecosystem where creators can start with a simple text prompt and eventually grow into building immersive, superlative experiences with Unity as the premier partner.SURFACE EVENT:At a Surface event, Microsoftintroduced laptop-capable AI coding model, noting that DeepSeek's V4 flash model can run on desktops and laptops with just 60 gigabytes of memory. The model outperforms GPT5 on some coding tasks, the company said during the event. Publicly traded companies in memory components include Micron, SanDisk, and SK Hynix.Microsoft also announced that Copilot can access documents and take actions on your PC using local AI models instead of Microsoft's cloud models. The company further said that Meta'sMuse AI model is coming to Windows soon. Microsoft added that Copilot features utilizing hybrid intelligence will launch over the coming months.BIOHUB:The U.S. government, Meta, Google DeepMind, and Isomorphic Labs are committing $1.8B to Biohub's effort to build standardized open biological datasets for AI training, including $300M from the tech companies and more than $500M from the Department of Energy, with additional NIH-funded datasets being incorporated, Reuters' Krystal Hu. The commitments follow the $500M that Biohub, a philanthropic venture of Meta CEO Mark Zuckerberg and his wife, Dr. Priscilla Chan, put into the project in April.PERSONAL AGENT PROTOCOL:Meta, Walmart, Stripe, and other companies are working to simplify the process of bringing AI technology into the business world, with plans to publish a "personal agent protocol," Kate Rooney of CNBC. AI startup Sierra CEO Bret Taylor, who is leading the initiative, told CNBC companies have a lot to do in order to determine how and when personal agents can access information. "Companies will know when it's a personal agent versus an actual person. For a lot of companies there's a risk: you don't want just a random bot that isn't acting on behalf of a person to have access to this service," Taylor said, according to CNBC.
HP Announces Pricing and Availability for RTX Spark
HP Inc. (HPQ) announced pricing and availability for HP's RTX Spark Windows portfolio, the introduction of Perplexity experiences on select consumer platforms, and the first public demonstration of Windows running on the HP ZGX Fury powered by the Nvidia (NVDA) GB300 Grace Blackwell Ultra Desktop Superchip. "At Microsoft's event earlier today, Microsoft's Satya Nadella and NVIDIA's Jensen Huang showcased the first public demonstration of Windows running on the HP ZGX Fury powered by the NVIDIA GB300 Grace Blackwell Ultra Desktop Superchip, highlighting a new class of AI workstation designed for developers, data scientists, researchers, and enterprise teams building and deploying advanced AI applications. The demonstration builds on HP's GB300 vision first previewed earlier this year at Computex and underscores HP's commitment to bringing powerful AI development capabilities to the Windows ecosystem. The HP ZGX Fury is designed to help organizations develop, test, and deploy increasingly sophisticated AI applications on-premises, closer to their users, data, and workflows. Its powerful capabilities enable enterprise teams to run demanding inference workloads, support more concurrent users and AI calls, and experiment with larger or more complex models - all while maintaining greater control over their AI infrastructure," HP stated. The HP OmniBook Ultra 16 is expected to be available at HP.com on October 16, for a starting price of $3,199.99. The device will also be available at Best Buy locations. The HP OmniBook X 14 is expected to be available at HP.com on October 16, for a starting price of $2,999.99. The device is also expected to be available at Costco.com, Micro Center, Walmart, and other U.S. retailers. Perplexity Pro will be offered as a one-month free trial on eligible HP consumer devices beginning in November, with availability expanding to both new and existing devices, HP added.
Avia Launches Collab Camp Series, Exclusive at Walmart in Early Q1 2027
Avia is introducing Collab Camp. Developed with Bimma Williams, his strategy and creative firm Bimma & Co., and four creatives, the capsule will launch exclusively at Walmart in early Q1 2027.
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