Bull
$63.90
Scenario price
$28.110
-0.675 (-2.40%)At close
Whirlpool Corporation is a home appliance company. It is a manufacturer of kitchen and laundry appliances. Its segments include Major Domestic Appliances (MDA) North America; MDA Latin America; and Small Domestic Appliances (SDA) Global. In the United States and Canada, it markets and distributes home appliances and other consumer products primarily under the Whirlpool, KitchenAid, Maytag, Amana, InSinkErator, JennAir, affresh, Swash, everydrop and Gladiator brand names to retailers, distributors and builders, as well as directly to consumers. In Latin America, it produces, markets and distributes its home appliances and other consumer products primarily under the Consul, Brastemp, Whirlpool, KitchenAid, Acros, Maytag and Eslabon de Lujo brand names. In SDA Global, the Company markets small domestic appliances under the KitchenAid brand name to retailers, distributors and directly to consumers. It serves the countries of the United States, Canada, Mexico, Germany, Australia and France.
Whirlpool Corp is not a good buy right now due to its current price of $28.11, which is significantly below the analyst price targets ranging from $22 to $41. The stock has a low RSI of 48.485, indicating it is neither overbought nor oversold, but the negative trend with a year-to-date change of -62.27% raises concerns. The main risk is the declining gross margin, which has fallen to 12.40% in the latest quarter, suggesting ongoing profitability challenges.
Citi
$32
2026-10-12
Citi
2026-10-12
Price Target
$32
Goldman Sachs
$41
2026-10-12
Goldman Sachs
2026-10-12
Price Target
$41
RBC Capital
$22
2026-10-07
RBC Capital
2026-10-07
Price Target
$22
BofA
$31
2026-09-11
BofA
2026-09-11
Price Target
$31
Wells Fargo
$39
2026-09-11
Wells Fargo
2026-09-11
Price Target
$39
Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

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Whirlpool Corporation is a home appliance company. It is a manufacturer of kitchen and laundry appliances. Its segments include Major Domestic Appliances (MDA) North America; MDA Latin America; and Small Domestic Appliances (SDA) Global. In the United States and Canada, it markets and distributes home appliances and other consumer products primarily under the Whirlpool, KitchenAid, Maytag, Amana, InSinkErator, JennAir, affresh, Swash, everydrop and Gladiator brand names to retailers, distributors and builders, as well as directly to consumers. In Latin America, it produces, markets and distributes its home appliances and other consumer products primarily under the Consul, Brastemp, Whirlpool, KitchenAid, Acros, Maytag and Eslabon de Lujo brand names. In SDA Global, the Company markets small domestic appliances under the KitchenAid brand name to retailers, distributors and directly to consumers. It serves the countries of the United States, Canada, Mexico, Germany, Australia and France. It operates in the Consumer Cyclicals sector (HOUSEHOLD APPLIANCES industry).
Whirlpool Corp is not a good buy right now due to its current price of $28.11, which is significantly below the analyst price targets ranging from $22 to $41. The stock has a low RSI of 48.485, indicating it is neither overbought nor oversold, but the negative trend with a year-to-date change of -62.27% raises concerns. The main risk is the declining gross margin, which has fallen to 12.40% in the latest quarter, suggesting ongoing profitability challenges.
12 analysts cover WHR: 4 rate it Buy, 8 Hold and 0 Sell. The average price target is 64.50.

$WHR It's time to start looking at the possibility Whirlpool could take out the 2008-2012 housing bust lows during this housing recession, which appears to be around $20. (no position)
Show moreThis page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.