Weibo Corp (WB) FinancialsWBFinancialWeibo Corp

Weibo Corp (WB) generates its revenue through a diversified portfolio of business segments. Currently, the largest contributor to its top-line growth is Advertising & Marketing, accounting for 83.9% of total sales, equivalent to $380.97M. Another important revenue stream is Value-added services. Understanding this composition is critical for investors evaluating how WB navigates market cycles within the Online Services industry.

Evaluating the bottom line, Weibo Corp maintains a gross margin of 71.40%. This metric reflects the company's pricing power and manufacturing efficiency. Further down the income statement, the operating margin stands at 26.19%, while the net margin is 15.00%. These profitability ratios, combined with a Return on Equity (ROE) of 8.39%, provide a clear picture of how effectively WB converts its operational activities into shareholder value.

In the context of the broader market, WB competes directly with industry leaders such as PINS and CSGP. With a market capitalization of $1.71B, it holds a significant position in the sector. When comparing efficiency, WB's gross margin of 71.40% stands against PINS's 78.18% and CSGP's 74.81%. Such benchmarking helps identify whether Weibo Corp is trading at a premium or discount relative to its financial performance.

Weibo's total revenue for Q2 2026 was $453.8 million, a 2% year-over-year increase, driven by growth in value-added services despite a decline in advertising revenue.