Wayfair Inc

Wayfair Inc (W) Stock Analysis

$104.780

-3.112 (-2.97%)At close

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High
107.890
Open
105.700
VWAP
105.06
Volume
2.20M
Mkt Cap
6.37B
Low
102.500
Amount
230.75M
EV/EBITDA, TTM
23.85

Wayfair Inc., through its e-commerce platform, offers a selection of furniture, decor, housewares and home improvement products. The Company’s customers span a range of demographics, with annual household incomes ranging from $25,000 to over $250,000, and also include business professionals, from small startups to global enterprises. Its family of brands includes Wayfair, AllModern, Birch Lane, Joss & Main, Perigold and Wayfair Professional. It also features certain products under its house brands, such as Three Posts and Mercury Row. The Company operates through two segments: U.S. and International. The U.S. segment primarily consists of amounts earned through product sales through Wayfair's family of sites in the U.S. The International segment primarily consists of amounts earned through product sales through the Company’s international sites. It operates as Wayfair.ca in Canada, Wayfair.co.uk in the United Kingdom and Wayfair.ie in Ireland.

AI analysis of Wayfair Inc (W)

Buy

Wayfair Inc is a good buy right now due to its current price of $105.74, which is below several analyst price targets, including $125 from Rosenblatt and $133 from Citi. The stock has shown a strong 1-year change of +38.75%, indicating solid long-term growth potential. However, the main risk is its negative net income, with a reported loss of $1,000,000 in Q2 2026, which investors should monitor closely.

Analyst Ratings (23)

+12.77% upside
Buy
14 Buy
9 Hold
0 Sell
Current: 104.78
Low
75.00
Average
118.16
High
150.00

Baird

2026-10-08

Price Target

$117

Neutral

Mizuho

2026-09-29

Price Target

$110

Outperform

Rosenblatt

2026-08-19

Price Target

$125

Buy

Citi

2026-08-13

Price Target

$133

Buy

Deutsche Bank

2026-08-05

Price Target

$120

Hold

Valuation Metrics

The current forward P/E ratio for Wayfair Inc (W) is 25.84, compared to its 5-year average forward P/E of 0.69.

Forward P/E

Fair
5Y Average P/E
0.69
Current P/E
25.84
Overvalued
139.67
Undervalued
-138.28

Forward EV/EBITDA

Fair
5Y Average EV/EBITDA
18.71
Current EV/EBITDA
23.85
Overvalued
60.92
Undervalued
-23.49

Forward P/S

Fair
5Y Average P/S
0.67
Current P/S
1.01
Overvalued
1.01
Undervalued
0.33

Alphio AI Price Scenarios for W

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%W

$42.10

Scenario price

B

Base

Base · 50%W

$38.53

Scenario price

B

Bear

Bear · 25%W

$36.60

Scenario price

Whales holding W

R

Renaissance Technologies Corp.

+ HoldingW

+15.22%

3M Return

C

Contour Asset Management LLC

+ HoldingW

+6.35%

3M Return

C

Castle Hook Partners LP

+ HoldingW

+0.34%

3M Return

B

Boothbay Fund Management, LLC

+ HoldingW

-9.62%

3M Return

H

Hennessy Advisors, Inc.

+ HoldingW

-11.10%

3M Return

Events Timeline

2026-10-06 (ET)

09:00:00

Klarna Deepens Partnership with Wayfair, Offers 0% APR Financing

2026-08-26 (ET)

07:30:00

Wayfair Announces Opening of 10th Store in Florida

2026-08-14 (ET)

12:00:00

Major Averages Broadly Lower Near Noon

09:00:00

Stock Futures Steady as S&P 500 Hits Record High

News

W FAQ — answered by Alphio AI

Wayfair Inc., through its e-commerce platform, offers a selection of furniture, decor, housewares and home improvement products. The Company’s customers span a range of demographics, with annual household incomes ranging from $25,000 to over $250,000, and also include business professionals, from small startups to global enterprises. Its family of brands includes Wayfair, AllModern, Birch Lane, Joss & Main, Perigold and Wayfair Professional. It also features certain products under its house brands, such as Three Posts and Mercury Row. The Company operates through two segments: U.S. and International. The U.S. segment primarily consists of amounts earned through product sales through Wayfair's family of sites in the U.S. The International segment primarily consists of amounts earned through product sales through the Company’s international sites. It operates as Wayfair.ca in Canada, Wayfair.co.uk in the United Kingdom and Wayfair.ie in Ireland. It operates in the Consumer Cyclicals sector (RETAIL-CATALOG & MAIL-ORDER HOUSES industry).

Wayfair Inc is a good buy right now due to its current price of $105.74, which is below several analyst price targets, including $125 from Rosenblatt and $133 from Citi. The stock has shown a strong 1-year change of +38.75%, indicating solid long-term growth potential. However, the main risk is its negative net income, with a reported loss of $1,000,000 in Q2 2026, which investors should monitor closely.

23 analysts cover W: 14 rate it Buy, 9 Hold and 0 Sell. The average price target is 118.16.

Community

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**$W /USDT Perpetual – "Continued Downtrend – Short"** Short trade plan for $W Entry: 0.01600 Stop loss: 0.017621 Take profit 1: 0.015079 Take profit 2: 0.012260 $W is down -16.16% and remains in a downtrend from its 0.031898 high. MACD is deeply negative; target the 0.015079 low. #ShareWeekly

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0xTeradealeryesterday

$W is not the bottom! It is still too early to talk about a rebound. The momentum has collapsed, so do not rush to imagine a bottom rebound. Bears are in control, and the trend remains bearish. It dropped -16.05% in 24 hours, now at 0.016314, right near the intraday low. The rebound is weak and the price is heavily suppressed. From the high of 0.031 the day before yesterday, it has fallen in a waterfall-like move, and the bullish defense has completely broken down. Rebound volume is extremely thin, buying support is insufficient, and momentum is exhausted. View: The trend is very weak. A rebound is still a shorting opportunity. Be cautious about trying to catch the bottom, and mainly follow the bearish trend.

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$W has fallen from grace. Stop fantasizing—any bounce is a short, and 0.01 is not far away. Brothers, this W move is not a pullback, it is an avalanche. A 24-hour drop of 16%, now at 0.016314, hugging the intraday low. The bounce is like it skipped a meal—too weak to stand up. The 1-hour moving averages are in a perfect bearish alignment, and price is pinned down hard. It waterfalled all the way from 0.031, and the bulls' defense line was like paper—completely broken. Bounce volume is extremely thin, buyers cannot absorb it, momentum is exhausted—simply put, nobody wants to catch this falling knife. Below, watch 0.0158 closely. A valid break below opens a new round of downside space, and 0.01 really is not far. Do not rush to bottom-fish. Bottom-fishing now is like catching a falling knife barehanded—it will cut your hand off. Trading idea: the trend is extremely weak, so any bounce is a short. If it bounces to 0.017-0.018 and cannot push higher, short it. Put the stop above 0.019, first target 0.0158, and if broken, look at 0.01. Do not chase the short—wait for a bounce before entering, that is where the risk-reward is better. $W

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$W If you don't get in on this wave, there won't be another chance!!! Brothers, Jun is really worried you won't keep up, so here's another post calling for shorts. The trend is already so obvious. Don't keep going long trying to catch a bounce. Isn't it better to follow Jun's thinking and steadily take profits? $ETH Looking at the 15-minute chart right now, you can see that before every drop, the market makers first push it up a bit to lure longs in. After all, if it just kept falling, who wouldn't know to short, and who would be the long-side sucker? Now another one of Jun's followers has entered a short position. Don't fall for the market makers' bull trap. W is at a high level now, so just open a short and wait to take profits!!! Jun keeps positioning in aggressive altcoins. If you don't want to keep being exit liquidity, then turn yourself into the one taking profits. Come talk $BTC

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$W guys, isolated margin really shouldn't be opened carelessly, it's very easy to get liquidated. Right before bed, I casually opened an isolated margin position. Already forgot about it. Didn't expect that with this volatility, it got force-liquidated just because of insufficient margin. When I woke up, the price was still at the same level, only my position was gone. Learned another lesson.

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This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.

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