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Fresh Vine completes acquisition of Amaze Software

Fresh Vine Wine announced the completion of the acquisition of Amaze Software. The company said, "This transaction marks a pivotal moment for Vine and Amaze and the creator economy at large, introducing diverse product offerings and innovative, creator-driven brand engagement opportunities. Amaze Software, which operates Amaze Studio, Spring by Amaze, and Teespring Marketplace, along with a robust managed services division, brings together a suite of innovative commerce solutions supporting over 14 million creators, entrepreneurs, and businesses of all sizes. Known for its significant presence across social media platforms like YouTube, TikTok, Twitch, and Discord, and its recently announced integration with Adobe Express, Amaze empowers creators to 'sell anything, anywhere,' while providing seamless integrations into global supply chains with localized support across North America, Europe, Australia, and India. This strategic acquisition combines the e-commerce technology of Amaze Software with Fresh Vine Wine's premium consumer brand to pioneer a new category in creator-driven commerce. This collaboration enables influencers, entrepreneurs, and brands to launch their own exclusive wine labels, deepening their engagement with fans and opening new, sustainable revenue streams. Creators will now have access to a vastly expanded product catalog-including apparel, accessories, digital content, and, for the first time, premium wine and spirits-offering unique avenues for brand-building and revenue generation." The transaction involved a $75M equity exchange, reflecting the combined value and growth potential of the two companies. With this structure, shareholders gain exposure to one of the fastest-growing sectors in digital commerce, positioning Amaze as a market leader in the creator economy.

Fresh Vine receives notice of noncompliance from NYSE American

Fresh Vine Wine announced that on January 6, 2025, Fresh Vine received a letter from NYSE American notifying Fresh Vine that it is not in compliance with Section 704 of the NYSE American Company Guide because Fresh Vine failed to hold an annual meeting for the fiscal year ended December 31, 2023 by December 31, 2024. Fresh Vine intends to hold a meeting of stockholders in the next several months with respect to the proposed business combination with Adifex Holdings, which meeting Fresh Vine expects will bring it into compliance with Section 704.

Fresh Vine, Amaze Software sign definitive merger agreement

Fresh Vine Wine and Amaze Software have signed a definitive agreement to merge, uniting Fresh Vine Wine's premium wine expertise with Amaze's leading creator-powered commerce technology. This merger marks a pivotal moment for the creator economy, setting new standards in product offerings and innovative creator-driven brand engagement opportunities. Amaze, the parent company of Amaze Studio, Spring by Amaze, Teespring, and a robust managed services division, brings together a suite of innovative commerce solutions supporting over 14 million creators, entrepreneurs, and businesses of all sizes. Known for its significant presence across social media platforms like YouTube, TikTok, Twitch, Discord, and as recently announced, an integration with Adobe Express, Amaze empowers creators to "sell anything, anywhere," while providing seamless integrations into global supply chains with localized support across North America, Europe, Australia, and India. With Amaze, creators can launch and scale stores offering a diverse range of products, from apparel and accessories to digital content and custom product lines. By joining forces with Fresh Vine Wine, Amaze will introduce wine and spirits to its product catalog, enabling creators to launch their own branded selections and connect with their audiences in an innovative way. This expansion into premium products allows creators to deepen fan connections and unlock new revenue streams by offering exclusive, custom-branded items that resonate with their communities.