Bull
$6.69
Scenario price
$4.740
-0.136 (-2.87%)At close
Under Armour, Inc. is an inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories for men, women and youth. Its primary business operates in four geographic segments: North America, comprising the United States and Canada, Europe, the Middle East and Africa (EMEA), Asia-Pacific, and Latin America. Its apparel comes in three primary fit types: compression (tight fit), fitted (athletic fit) and loose (relaxed fit). Its footwear includes products for running, training, basketball, cleated sports, recovery and outdoor applications, as well as casual use. Its accessories primarily include athletic performance gloves, bags, headwear and socks. It sells its apparel, footwear and accessories in North America through wholesale and direct-to-consumer channels. It sells its apparel, footwear and accessories in EMEA primarily through wholesale customers and independent distributors, along with e-commerce Websites and brand and factory house stores.
Under Armour Inc (UAA) is currently priced at $4.74, which is below several analyst price targets, including $5.50 from Baird and $8 from Williams Trading. However, the stock has a low RSI of 42.617, indicating it is nearing oversold territory, but it is not yet a strong buy signal. The company has shown a significant decline in net income, with a net loss of $430.83 million in Q3 2026, which raises concerns about its profitability. The forward P/E ratio is high at 47.39, suggesting that the stock may be overvalued relative to its earnings potential. The main risk is the company's declining gross margin, which has dropped to 42.29% in Q4 2026 from 57.01% in Q1 2026, indicating potential challenges in maintaining profitability. Overall, while there are some positive indicators, the risks currently outweigh the potential rewards, leading to a recommendation to hold.
Baird
$5.50
2026-09-14
Baird
2026-09-14
Price Target
$5.50
Morgan Stanley
$4
2026-09-10
Morgan Stanley
2026-09-10
Price Target
$4
Barclays
$5
2026-08-11
Barclays
2026-08-11
Price Target
$5
UBS
$9
2026-08-10
UBS
2026-08-10
Price Target
$9
BofA
—
2026-08-10
BofA
2026-08-10
Price Target
—
Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

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Under Armour, Inc. is an inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories for men, women and youth. Its primary business operates in four geographic segments: North America, comprising the United States and Canada, Europe, the Middle East and Africa (EMEA), Asia-Pacific, and Latin America. Its apparel comes in three primary fit types: compression (tight fit), fitted (athletic fit) and loose (relaxed fit). Its footwear includes products for running, training, basketball, cleated sports, recovery and outdoor applications, as well as casual use. Its accessories primarily include athletic performance gloves, bags, headwear and socks. It sells its apparel, footwear and accessories in North America through wholesale and direct-to-consumer channels. It sells its apparel, footwear and accessories in EMEA primarily through wholesale customers and independent distributors, along with e-commerce Websites and brand and factory house stores. It operates in the Consumer Cyclicals sector (APPAREL & OTHER FINISHD PRODS OF FABRICS & SIMILAR industry).
Under Armour Inc (UAA) is currently priced at $4.74, which is below several analyst price targets, including $5.50 from Baird and $8 from Williams Trading. However, the stock has a low RSI of 42.617, indicating it is nearing oversold territory, but it is not yet a strong buy signal. The company has shown a significant decline in net income, with a net loss of $430.83 million in Q3 2026, which raises concerns about its profitability. The forward P/E ratio is high at 47.39, suggesting that the stock may be overvalued relative to its earnings potential. The main risk is the company's declining gross margin, which has dropped to 42.29% in Q4 2026 from 57.01% in Q1 2026, indicating potential challenges in maintaining profitability. Overall, while there are some positive indicators, the risks currently outweigh the potential rewards, leading to a recommendation to hold.
33 analysts cover UAA: 4 rate it Buy, 19 Hold and 10 Sell. The average price target is 5.69.
This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.