Under Armour Inc

Under Armour Inc (UAA) Stock Analysis

$4.740

-0.136 (-2.87%)At close

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High
4.970
Open
4.910
VWAP
4.82
Volume
6.90M
Mkt Cap
2.99B
Low
4.740
Amount
33.23M
EV/EBITDA, TTM
107.28

Under Armour, Inc. is an inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories for men, women and youth. Its primary business operates in four geographic segments: North America, comprising the United States and Canada, Europe, the Middle East and Africa (EMEA), Asia-Pacific, and Latin America. Its apparel comes in three primary fit types: compression (tight fit), fitted (athletic fit) and loose (relaxed fit). Its footwear includes products for running, training, basketball, cleated sports, recovery and outdoor applications, as well as casual use. Its accessories primarily include athletic performance gloves, bags, headwear and socks. It sells its apparel, footwear and accessories in North America through wholesale and direct-to-consumer channels. It sells its apparel, footwear and accessories in EMEA primarily through wholesale customers and independent distributors, along with e-commerce Websites and brand and factory house stores.

AI analysis of Under Armour Inc (UAA)

Hold

Under Armour Inc (UAA) is currently priced at $4.74, which is below several analyst price targets, including $5.50 from Baird and $8 from Williams Trading. However, the stock has a low RSI of 42.617, indicating it is nearing oversold territory, but it is not yet a strong buy signal. The company has shown a significant decline in net income, with a net loss of $430.83 million in Q3 2026, which raises concerns about its profitability. The forward P/E ratio is high at 47.39, suggesting that the stock may be overvalued relative to its earnings potential. The main risk is the company's declining gross margin, which has dropped to 42.29% in Q4 2026 from 57.01% in Q1 2026, indicating potential challenges in maintaining profitability. Overall, while there are some positive indicators, the risks currently outweigh the potential rewards, leading to a recommendation to hold.

Analyst Ratings (33)

+20.04% upside
Hold
4 Buy
19 Hold
10 Sell
Current: 4.74
Low
4.00
Average
5.69
High
9.00

Baird

2026-09-14

Price Target

$5.50

Neutral

Morgan Stanley

2026-09-10

Price Target

$4

Equal Weight

Barclays

2026-08-11

Price Target

$5

Underweight

UBS

2026-08-10

Price Target

$9

Buy

BofA

2026-08-10

Price Target

—

Neutral

Valuation Metrics

The current forward P/E ratio for Under Armour Inc (UAA) is 47.39, compared to its 5-year average forward P/E of 31.11.

Forward P/E

Fair
5Y Average P/E
31.11
Current P/E
47.39
Overvalued
65.13
Undervalued
-2.92

Forward EV/EBITDA

Strongly Overvalued
5Y Average EV/EBITDA
2.93
Current EV/EBITDA
107.28
Overvalued
53.92
Undervalued
-48.07

Forward P/S

Fair
5Y Average P/S
0.67
Current P/S
0.43
Overvalued
0.98
Undervalued
0.36

Alphio AI Price Scenarios for UAA

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%UAA

$6.69

Scenario price

B

Base

Base · 50%UAA

$6.14

Scenario price

B

Bear

Bear · 25%UAA

$6.07

Scenario price

Whales holding UAA

H

Hamblin Watsa Investment Counsel Ltd.

+ HoldingUAA

-4.50%

3M Return

B

BDT Capital Partners, LLC

+ HoldingUAA

-13.02%

3M Return

Events Timeline

2026-10-07 (ET)

06:30:00

Frasers Group Acquires 8.8% Stake in Under Armour

2026-10-04 (ET)

17:00:00

Kodiak Sciences Short Interest Rises to 31.8%

2026-10-01 (ET)

20:00:00

Treasury Yields Fall Back, S&P 500 Rebounds

2026-09-30 (ET)

09:00:00

Significant Increases in Indicative Borrow Rates for Liquid Options

2026-08-31 (ET)

16:30:00

Under Armour Files Automatic Mixed Securities Shelf

News

UAA FAQ — answered by Alphio AI

Under Armour, Inc. is an inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories for men, women and youth. Its primary business operates in four geographic segments: North America, comprising the United States and Canada, Europe, the Middle East and Africa (EMEA), Asia-Pacific, and Latin America. Its apparel comes in three primary fit types: compression (tight fit), fitted (athletic fit) and loose (relaxed fit). Its footwear includes products for running, training, basketball, cleated sports, recovery and outdoor applications, as well as casual use. Its accessories primarily include athletic performance gloves, bags, headwear and socks. It sells its apparel, footwear and accessories in North America through wholesale and direct-to-consumer channels. It sells its apparel, footwear and accessories in EMEA primarily through wholesale customers and independent distributors, along with e-commerce Websites and brand and factory house stores. It operates in the Consumer Cyclicals sector (APPAREL & OTHER FINISHD PRODS OF FABRICS & SIMILAR industry).

Under Armour Inc (UAA) is currently priced at $4.74, which is below several analyst price targets, including $5.50 from Baird and $8 from Williams Trading. However, the stock has a low RSI of 42.617, indicating it is nearing oversold territory, but it is not yet a strong buy signal. The company has shown a significant decline in net income, with a net loss of $430.83 million in Q3 2026, which raises concerns about its profitability. The forward P/E ratio is high at 47.39, suggesting that the stock may be overvalued relative to its earnings potential. The main risk is the company's declining gross margin, which has dropped to 42.29% in Q4 2026 from 57.01% in Q1 2026, indicating potential challenges in maintaining profitability. Overall, while there are some positive indicators, the risks currently outweigh the potential rewards, leading to a recommendation to hold.

33 analysts cover UAA: 4 rate it Buy, 19 Hold and 10 Sell. The average price target is 5.69.

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