Under Armour Inc

Under Armour Inc (UA) Stock Analysis

$4.630

-0.117 (-2.53%)At close

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High
4.825
Open
4.790
VWAP
4.69
Volume
1.60M
Mkt Cap
2.91B
Low
4.610
Amount
7.48M
EV/EBITDA, TTM
103.99

Under Armour, Inc. is an inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories for men, women and youth. Its primary business operates in four geographic segments: North America, comprising the United States and Canada, Europe, the Middle East and Africa (EMEA), Asia-Pacific, and Latin America. Its apparel comes in three primary fit types: compression (tight fit), fitted (athletic fit) and loose (relaxed fit). Its footwear includes products for running, training, basketball, cleated sports, recovery and outdoor applications, as well as casual use. Its accessories primarily include athletic performance gloves, bags, headwear and socks. It sells its apparel, footwear and accessories in North America through wholesale and direct-to-consumer channels. It sells its apparel, footwear and accessories in EMEA primarily through wholesale customers and independent distributors, along with e-commerce Websites and brand and factory house stores.

AI analysis of Under Armour Inc (UA)

Hold

Under Armour Inc is not a strong buy at the moment due to its current price of $4.78, which is below the analyst price target of $5.50. The RSI of 71.077 indicates that the stock is overbought, suggesting a potential price correction. Additionally, the company has faced significant net losses, with a net income of -430.86 million USD in Q3 2026, raising concerns about its financial stability.

Analyst Ratings (6)

Hold
0 Buy
4 Hold
2 Sell
Current: 4.63
Low
—
Average
—
High
—

Baird

2026-05-13

Price Target

$8

Neutral

Baird

2026-01-07

Price Target

$7

Neutral

UBS

2026-01-02

Price Target

$8

Buy

Citi

2025-10-21

Price Target

$5

Neutral

BTIG

2025-10-14

Price Target

—

Neutral

Valuation Metrics

The current forward P/E ratio for Under Armour Inc (UA) is 44.44, compared to its 5-year average forward P/E of 30.57.

Forward P/E

Fair
5Y Average P/E
30.57
Current P/E
44.44
Overvalued
63.32
Undervalued
-2.18

Forward EV/EBITDA

Strongly Overvalued
5Y Average EV/EBITDA
10.46
Current EV/EBITDA
103.99
Overvalued
33.10
Undervalued
-12.19

Forward P/S

Fair
5Y Average P/S
0.67
Current P/S
0.41
Overvalued
0.98
Undervalued
0.36

Alphio AI Price Scenarios for UA

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%UA

$6.64

Scenario price

B

Base

Base · 50%UA

$6.43

Scenario price

B

Bear

Bear · 25%UA

$5.88

Scenario price

Events Timeline

2026-10-07 (ET)

06:30:00

Frasers Group Acquires 8.8% Stake in Under Armour

2026-08-11 (ET)

16:30:00

Major Averages Close Broadly Lower as Investors Await CPI Report

12:00:00

Major Averages Dip Slightly as Investors Await CPI Report

2026-08-07 (ET)

09:30:00

Company Cuts 25% SKUs to Address Softer Demand

07:00:00

Company Cuts FY27 Revenue Outlook to Mid-Single-Digit Decline

News

UA FAQ — answered by Alphio AI

Under Armour, Inc. is an inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories for men, women and youth. Its primary business operates in four geographic segments: North America, comprising the United States and Canada, Europe, the Middle East and Africa (EMEA), Asia-Pacific, and Latin America. Its apparel comes in three primary fit types: compression (tight fit), fitted (athletic fit) and loose (relaxed fit). Its footwear includes products for running, training, basketball, cleated sports, recovery and outdoor applications, as well as casual use. Its accessories primarily include athletic performance gloves, bags, headwear and socks. It sells its apparel, footwear and accessories in North America through wholesale and direct-to-consumer channels. It sells its apparel, footwear and accessories in EMEA primarily through wholesale customers and independent distributors, along with e-commerce Websites and brand and factory house stores. It operates in the Consumer Cyclicals sector (APPAREL & OTHER FINISHD PRODS OF FABRICS & SIMILAR industry).

Under Armour Inc is not a strong buy at the moment due to its current price of $4.78, which is below the analyst price target of $5.50. The RSI of 71.077 indicates that the stock is overbought, suggesting a potential price correction. Additionally, the company has faced significant net losses, with a net income of -430.86 million USD in Q3 2026, raising concerns about its financial stability.

6 analysts cover UA: 0 rate it Buy, 4 Hold and 2 Sell.

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This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.

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