Under Armour Inc

Under Armour Inc (UA) Stock Analysis

$4.940

-0.020 (-0.40%)At close

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High
5.035
Open
4.990
VWAP
4.97
Vol
2.18M
Mkt Cap
2.91B
Low
4.940
Amount
10.84M
EV/EBITDA, TTM
109.85

Under Armour, Inc. is an inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories for men, women and youth. Its primary business operates in four geographic segments: North America, comprising the United States and Canada, Europe, the Middle East and Africa (EMEA), Asia-Pacific, and Latin America. Its apparel comes in three primary fit types: compression (tight fit), fitted (athletic fit) and loose (relaxed fit). Its footwear includes products for running, training, basketball, cleated sports, recovery and outdoor applications, as well as casual use. Its accessories primarily include athletic performance gloves, bags, headwear and socks. It sells its apparel, footwear and accessories in North America through wholesale and direct-to-consumer channels. It sells its apparel, footwear and accessories in EMEA primarily through wholesale customers and independent distributors, along with e-commerce Websites and brand and factory house stores.

AI analysis of Under Armour Inc (UA)

sell

Under Armour is not a good buy right now due to its current price of $4.94, which is below the analyst price target of $5, indicating limited upside potential. Additionally, the stock has an RSI of 25.736, suggesting it is oversold and may continue to decline in the short term. The company has also reported a 3% year-over-year decline in net revenue, raising concerns about its financial health and growth prospects.

Analyst Ratings (6)

Hold
0 Buy
4 Hold
2 Sell
Current: 4.94
Low
Average
High

Baird

2026-05-13

Price Target

$8

Neutral

Baird

2026-01-07

Price Target

$7

Neutral

UBS

2026-01-02

Price Target

$8

Buy

Citi

2025-10-21

Price Target

$5

Neutral

BTIG

2025-10-14

Price Target

Neutral

Valuation Metrics

The current forward P/E ratio for Under Armour Inc (UA) is 45.66, compared to its 5-year average forward P/E of 30.33.

Forward P/E

Fair
5Y Average P/E
30.33
Current P/E
45.66
Overvalued
63.01
Undervalued
-2.35

Forward EV/EBITDA

Strongly Overvalued
5Y Average EV/EBITDA
8.11
Current EV/EBITDA
109.85
Overvalued
24.46
Undervalued
-8.23

Forward P/S

Fair
5Y Average P/S
0.70
Current P/S
0.44
Overvalued
1.05
Undervalued
0.36

Alphio AI Price Scenarios for UA

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%UA

$6.64

Scenario price

B

Base

Base · 50%UA

$6.43

Scenario price

B

Bear

Bear · 25%UA

$5.88

Scenario price

Events Timeline

2026-08-11 (ET)

16:30:00

Major Averages Close Broadly Lower as Investors Await CPI Report

12:00:00

Major Averages Dip Slightly as Investors Await CPI Report

2026-08-07 (ET)

09:30:00

Company Cuts 25% SKUs to Address Softer Demand

07:00:00

Company Cuts FY27 Revenue Outlook to Mid-Single-Digit Decline

07:00:00

Under Armour Q1 Revenue at $1.1B, Below Consensus

News

UA FAQ — answered by Alphio AI

Under Armour, Inc. is an inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories for men, women and youth. Its primary business operates in four geographic segments: North America, comprising the United States and Canada, Europe, the Middle East and Africa (EMEA), Asia-Pacific, and Latin America. Its apparel comes in three primary fit types: compression (tight fit), fitted (athletic fit) and loose (relaxed fit). Its footwear includes products for running, training, basketball, cleated sports, recovery and outdoor applications, as well as casual use. Its accessories primarily include athletic performance gloves, bags, headwear and socks. It sells its apparel, footwear and accessories in North America through wholesale and direct-to-consumer channels. It sells its apparel, footwear and accessories in EMEA primarily through wholesale customers and independent distributors, along with e-commerce Websites and brand and factory house stores. It operates in the Consumer Cyclicals sector (APPAREL & OTHER FINISHD PRODS OF FABRICS & SIMILAR industry).

Under Armour is not a good buy right now due to its current price of $4.94, which is below the analyst price target of $5, indicating limited upside potential. Additionally, the stock has an RSI of 25.736, suggesting it is oversold and may continue to decline in the short term. The company has also reported a 3% year-over-year decline in net revenue, raising concerns about its financial health and growth prospects.

6 analysts cover UA: 0 rate it Buy, 4 Hold and 2 Sell.

This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.

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