Bull
$6.64
Scenario price
$4.940
-0.020 (-0.40%)At close
Under Armour, Inc. is an inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories for men, women and youth. Its primary business operates in four geographic segments: North America, comprising the United States and Canada, Europe, the Middle East and Africa (EMEA), Asia-Pacific, and Latin America. Its apparel comes in three primary fit types: compression (tight fit), fitted (athletic fit) and loose (relaxed fit). Its footwear includes products for running, training, basketball, cleated sports, recovery and outdoor applications, as well as casual use. Its accessories primarily include athletic performance gloves, bags, headwear and socks. It sells its apparel, footwear and accessories in North America through wholesale and direct-to-consumer channels. It sells its apparel, footwear and accessories in EMEA primarily through wholesale customers and independent distributors, along with e-commerce Websites and brand and factory house stores.
Under Armour is not a good buy right now due to its current price of $4.94, which is below the analyst price target of $5, indicating limited upside potential. Additionally, the stock has an RSI of 25.736, suggesting it is oversold and may continue to decline in the short term. The company has also reported a 3% year-over-year decline in net revenue, raising concerns about its financial health and growth prospects.
Baird
$8
2026-05-13
Baird
2026-05-13
Price Target
$8
Baird
$7
2026-01-07
Baird
2026-01-07
Price Target
$7
UBS
$8
2026-01-02
UBS
2026-01-02
Price Target
$8
Citi
$5
2025-10-21
Citi
2025-10-21
Price Target
$5
BTIG
—
2025-10-14
BTIG
2025-10-14
Price Target
—
Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

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Under Armour, Inc. is an inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories for men, women and youth. Its primary business operates in four geographic segments: North America, comprising the United States and Canada, Europe, the Middle East and Africa (EMEA), Asia-Pacific, and Latin America. Its apparel comes in three primary fit types: compression (tight fit), fitted (athletic fit) and loose (relaxed fit). Its footwear includes products for running, training, basketball, cleated sports, recovery and outdoor applications, as well as casual use. Its accessories primarily include athletic performance gloves, bags, headwear and socks. It sells its apparel, footwear and accessories in North America through wholesale and direct-to-consumer channels. It sells its apparel, footwear and accessories in EMEA primarily through wholesale customers and independent distributors, along with e-commerce Websites and brand and factory house stores. It operates in the Consumer Cyclicals sector (APPAREL & OTHER FINISHD PRODS OF FABRICS & SIMILAR industry).
Under Armour is not a good buy right now due to its current price of $4.94, which is below the analyst price target of $5, indicating limited upside potential. Additionally, the stock has an RSI of 25.736, suggesting it is oversold and may continue to decline in the short term. The company has also reported a 3% year-over-year decline in net revenue, raising concerns about its financial health and growth prospects.
6 analysts cover UA: 0 rate it Buy, 4 Hold and 2 Sell.
This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.