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iFIT Launches Fall Cup Virtual Competition for Pro Members

Ergatta highlights: iFIT launched the iFIT & Ergatta Fall Cup, a three-stage virtual racing competition for iFIT Pro members on connected NordicTrack and ProForm treadmills, bikes and rowers. The Fall Cup runs in weekly stages from October 12 to November 2, 2026, with a make-up week to November 9, and results are segmented by gender, age group and modality. It follows the first iFIT & Ergatta Spring Cup, which iFIT said brought thousands of members into a month of virtual racing across treadmill, bike and rower. Ergatta licenses its games to iFIT under a content partnership that TRNR announced in June 2026 had been extended to mid-2028. The competition was announced by iFIT. Fortune named the Ergatta Luxe its best water-powered rowing machine in its 2026 rowing machine guide. Ergatta released a rower software update standardizing in-game metrics across all experiences, adding mid-workout sound control without loss of Rankings eligibility, and redesigning the pause screen. Ergatta added six new scenic rows filmed in the Canadian Rockies and five new coached classes to its member library. Ergatta released two new Push Programs, Endeavor: Proving Grounds and Classes: Cadence Control. Proving Grounds is a 10-battle, 21-day path through Endeavor, Ergatta's newest game, that takes members from beginner encounters to intermediate opponents. Cadence Control is an eight-class, 10-day program in which Ergatta instructors teach members to control their stroke rate. Both programs are available on Ergatta rowers. Wattbike highlights: Third Space refreshed its City cycling studio with ten Wattbike Air-Pro bikes and one AtomX. Third Space is a premium London operator and an existing Wattbike customer. The installation was announced by Wattbike, with comments from Third Space's fitness director and master trainer and from Wattbike CEO Stephen Loftus. Nuffield Health expanded its Wattbike partnership with nine Air-Pro bikes across two Glasgow clubs. Five bikes were installed at Nuffield Health Glasgow Central and four at Glasgow Giffnock, each offering Wattbike's six-minute Healthspan Check. Wattbike described the order as an expansion of an existing relationship. Stanford Hall, the UK's Defence Medical Rehabilitation Centre, installed ten Wattbike Air-Pro bikes across three gyms. The bikes are used for off-feet conditioning in the rehabilitation of injured service personnel and for general conditioning. The installation, made in 2026, was described in a case study published by Wattbike. Pure Padel installed four Wattbikes in a dedicated warm-up zone at its Nottingham club. The bikes give players a low-impact way to warm up before play. Wattbike said further bikes are set to be rolled out across Pure Padel sites nationwide. The installation was described in a case study published by Wattbike. EGYM integrated Wattbike VO2 Max testing into its member platform. Wattbike bikes now feed VO2 Max, calorie and distance data into EGYM's ecosystem, where they contribute to a member's Cardio BioAge score. The integration was announced jointly by EGYM and Wattbike and covered by Athletech News, Health Club Management and Leisure Opportunities. Sportive Breaks named Wattbike its Official Indoor Training Partner. The cycling travel operator will offer its customers Wattbike training content and product benefits ahead of events including the 2027 Etape du Tour and Mallorca 312. The partnership was announced by Sportive Breaks. Wattbike added a Wattbike Coaches section to its Wattbike Hub app for coaches in elite sport. The section keeps all of a coach's athlete data in one place and lets coaches review each athlete's past sessions and compare metrics such as peak power, sprint fatigue and rate of force development. Wattbike described the feature in a post following its attendance at SEMS 2026, a conference for clinicians, researchers and practitioners in sport and exercise medicine, in which it also noted that its bikes are used by all 20 Premier League clubs. Cycling Weekly named the Wattbike Atom its best indoor smart bike overall and the Wattbike Proton its best for multiple users; in a separate guide, it named the Wattbike Air its best air resistance exercise bike. Men's Fitness named the Wattbike Air-Pro best for performance conditioning and the Wattbike Atom its best indoor bike for experienced riders. Everlast Gyms cited Wattbike performance data in a Ride High Magazine feature on Hyrox training, and now has Wattbike in ten of its gyms with plans to expand. Everlast's Dan Summerson described Wattbike as the source of the objective VO2 max and peak power data the operator uses to target training at its Hyrox Performance Centre, which opened with Wattbike equipment in October 2025. In a Wattbike case study published October 1, 2026, Everlast said the Wattbike Healthspan Check anchors Move, its program for new members' first 30 to 90 days. The University of Nottingham's David Ross Sports Village said Wattbike helps it sell memberships. The university has used Wattbike since the facility opened in 2016 and expanded its fleet in a 2024 refurbishment. "We have sold memberships due to having Wattbikes," said James Nee, Assistant Health and Fitness Manager. The case study was published by Wattbike.

Interactive Strength Q3 Earnings Report Preview

Interactive Strength will report financial results for its third quarter ended September 30, 2026 before the market opens on November 16, 2026. The Company expects to report record quarterly revenue and a further improvement in its Adjusted EBITDA loss. Following the filing of its Form 10-Q, the Company expects to publish a shareholder letter discussing the results and business outlook. Trent Ward, CEO of TRNR, stated: "We expect Q3 to further demonstrate the effectiveness of our M&A model on our reported earnings. A year ago, we were a business with about $10 million of trailing twelve month revenue that had a significant adjusted EBITDA loss. We expect to report that trailing twelve month revenue has more than doubled to ~$24 million and the Adjusted EBITDA has improved significantly. Our pro forma 2026 revenue is expected to be $50 million, reflecting the STEPR acquisition that is expected to close in Q4, and we anticipate reporting a positive Adjusted EBITDA for the first time. As we promised, we expect to deliver results that set us up well for near-term profitability, establishing a new baseline that will make future deals even more effective."

Interactive Strength Raises 2026 Revenue Guidance to Over $50M

Interactive Strength updated its Investor Presentation, highlighting the increase of its 2026 pro forma revenue guidance of more than $50M and its expectation of achieving profitability in the fourth quarter of 2026. In just over twelve months, TRNR has added three profitable, cash-flow-generative fitness equipment brands to its portfolio. Wattbike closed in July 2025 and Ergatta closed in March. On July 7, the Company signed a definitive agreement to acquire STEPR, the category leader in connected stair climbing, in a transaction expected to close in the fourth quarter of 2026. Together, Wattbike, CLMBR, FORME, Ergatta and STEPR give the Company five brands across home and commercial fitness. The updated investor presentation details the financial trajectory that TRNR's acquisition strategy has produced and the terms on which the Company structures its acquisitions. Reported revenue grew from $5.4M in 2024 to $11.5M in 2025, and the Company expects more than $50M in 2026 pro forma revenue with the addition of STEPR. Typically, the vast majority of acquisition consideration is funded in equity that is locked up and contingent on the acquired business meeting future performance targets and a very small portion of is funded in cash at close. The STEPR transaction is expected to be completed at an enterprise value of less than four times its 2027 EBITDA, with a substantial portion of the consideration payable only if STEPR reaches defined EBITDA thresholds through June 2028. Trent Ward, CEO of TRNR, stated: "We are building a fitness equipment holding company by acquiring profitable, category-leading brands and operating them together on a shared platform. We buy at disciplined multiples, structure most of the consideration as locked-up equity tied to future performance, and use the cash flow from the businesses we own to help fund future acquisitions. STEPR is the latest brand to join that portfolio, and the updated presentation shows how the pieces fit together. With the addition of STEPR, we expect more than $50M in 2026 pro forma revenue and Adjusted EBITDA profitability in the fourth quarter of 2026. Gross margins have expanded as the acquired businesses have scaled, and each transaction is structured to be accretive to shareholders. We see a substantial disconnect between the trajectory of the underlying business and the share price and are focused on addressing that over the course of 2026."