Tapestry Inc

Tapestry Inc (TPR) News & Events

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TPR News

TPR Events

9/16 10:30

Google Launches AI Performance Insights to Assist Retailers

Google (GOOGL) said in a blog post: "To succeed in this new era of commerce, businesses need to know how customers are discovering them through conversational experiences. To help, AI performance insights in Merchant Center is now available to businesses across Australia, Canada, India, New Zealand, and the U.S... Beyond helping businesses better understand their performance on AI surfaces, we're enabling shoppers to get the answers they need in more places. Since we introduced Business Agent in Search earlier this year, brands have delivered instant, tailored support that turns shoppers' curiosity into confident decisions. To build on this success, we're now inviting retailers to participate in the Business Agent for YouTube ads beta in the U.S. We're also continuing to streamline how businesses scale agentic commerce, starting with updates to the Universal Commerce Protocol integration hub in Merchant Center. Retailers like Tapestry (TPR), which owns beloved brands like Coach and Kate Spade, were able to efficiently integrate UCP-powered checkout on Google and start selling their products in Search - including AI Mode - and the Gemini app to get ready for the gifting season. In addition to those best practices, you can optimize your feed by using the video link attribute to automatically power highly visual, shoppable ad formats and submitting conversational attributes to add richer context to your product listings. During testing with lululemon (LULU), conversational attributes submitted from the brand were incorporated 50% of the time in relevant product recommendations in AI Mode, providing shoppers with more precise and helpful answers."

9/16 08:30

Tapestry Brings Coach and Kate Spade into Google's AI Shopping Ecosystem

Tapestry (TPR) is bringing Coach and Kate Spade into Google's (GOOG) AI shopping ecosystem, making products purchasable directly from Google Search, including AI Mode, and the Gemini app. Now, when consumers discover a Coach or Kate Spade item while using Gemini or AI Mode, a "Buy" button appears inline. After selecting their product, customers can complete checkout in just a few taps using Google Pay. This eliminates the need for website redirects and streamlines the path to purchase. Tapestry moved from concept to launch-ready quickly, implementing the Universal Commerce Protocol, an open industry standard for agentic commerce backed by several major tech and eCommerce companies. UCP-powered checkout is now live in the U.S., with plans to expand across geographies in the future.

9/9 19:00

Joanne Crevoiserat Expects 70% of Growth from International Markets

In an interview on CNBC's Mad Money, Joanne Crevoiserat said, "We see growth well into the future. Our brands appeal to a wide audience and that represents tremendous opportunity for us." She sees opportunity both in the U.S and internationally, and expects 70% of growth to come from international markets. The company is tracking ahead of its goal of returning more than $4B to shareholders this year.

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