Sturm Ruger & Company Inc

Sturm Ruger & Company Inc (RGR) Stock Analysis

$37.260

-0.492 (-1.32%)At close

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High
38.190
Open
37.950
VWAP
37.55
Vol
219.56K
Mkt Cap
728.24M
Low
37.190
Amount
8.24M
EV/EBITDA, TTM
10.35

Sturm, Ruger & Company, Inc. is principally engaged in the design, manufacture, and sale of firearms to domestic customers. The Company's segments include firearms and castings. The firearms segment manufactures and sells rifles, pistols, revolvers, and shotguns principally to a number of federally licensed, independent wholesale distributors primarily located in the United States. The Company also manufactures and sells accessories and replacement parts for its firearms. The Company offers firearm products, under the Ruger name, in the following industry categories: rifles, shotguns, pistols, and revolvers. In addition, the Company offers lever-action rifles under the Marlin name and bolt-action rifles under the Glenfield name. The castings segment manufactures and sells steel investment castings and metal injection molding (MIM) parts. The castings and MIM parts are sold to outside customers, either directly or through manufacturers' representatives.

AI analysis of Sturm Ruger & Company Inc (RGR)

buy

Sturm Ruger & Company Inc is a good buy right now due to its current price of $37.26, which is below the analyst price target of $46, indicating a potential upside of 23.5%. Additionally, the company has demonstrated a solid gross margin of 21.35% in Q2 2026, reflecting its operational efficiency. The recent 90.9% increase in quarterly dividends to $0.21 per share also signals strong financial health and commitment to shareholders, which is a positive catalyst for long-term investors. However, the RSI is currently at 33.124, suggesting the stock is oversold, which could indicate a buying opportunity, but investors should be cautious of the recent 4.63% decline over the past five days as a potential risk.

Analyst Ratings (2)

+10.04% upside
Buy
1 Buy
1 Hold
0 Sell
Current: 37.26
Low
41.00
Average
41.00
High
41.00

Lake Street

2026-05-07

Price Target

$46

Buy

Lake Street

2026-03-03

Price Target

$43

Buy

Valuation Metrics

The current forward P/E ratio for Sturm Ruger & Company Inc (RGR) is 8.61, compared to its 5-year average forward P/E of 14.95.

Forward P/E

Undervalued
5Y Average P/E
14.95
Current P/E
8.61
Overvalued
19.13
Undervalued
10.77

Forward EV/EBITDA

Fair
5Y Average EV/EBITDA
8.25
Current EV/EBITDA
10.35
Overvalued
10.96
Undervalued
5.54

Forward P/S

Fair
5Y Average P/S
1.41
Current P/S
1.02
Overvalued
1.90
Undervalued
0.93

Alphio AI Price Scenarios for RGR

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%RGR

$38.07

Scenario price

B

Base

Base · 50%RGR

$31.00

Scenario price

B

Bear

Bear · 25%RGR

$23.99

Scenario price

Events Timeline

2026-07-29 (ET)

17:00:00

Ruger Reports Q2 Revenue of $158.1M, Up 19.4% Year-over-Year

2026-06-18 (ET)

10:30:00

Smith & Wesson Brands Q4 Earnings Beat Expectations, Shares Up 22.3%

2026-05-06 (ET)

17:20:00

Ruger Q1 Revenue $141.4M Exceeds Estimates

2026-05-04 (ET)

09:50:00

Sturm, Ruger & Company Enters Strategic Cooperation Agreement with Beretta Holding

News

RGR FAQ — answered by Alphio AI

Sturm, Ruger & Company, Inc. is principally engaged in the design, manufacture, and sale of firearms to domestic customers. The Company's segments include firearms and castings. The firearms segment manufactures and sells rifles, pistols, revolvers, and shotguns principally to a number of federally licensed, independent wholesale distributors primarily located in the United States. The Company also manufactures and sells accessories and replacement parts for its firearms. The Company offers firearm products, under the Ruger name, in the following industry categories: rifles, shotguns, pistols, and revolvers. In addition, the Company offers lever-action rifles under the Marlin name and bolt-action rifles under the Glenfield name. The castings segment manufactures and sells steel investment castings and metal injection molding (MIM) parts. The castings and MIM parts are sold to outside customers, either directly or through manufacturers' representatives. It operates in the Consumer Cyclicals sector (ORDNANCE & ACCESSORIES, (NO VEHICLES/GUIDED MISSIL industry).

Sturm Ruger & Company Inc is a good buy right now due to its current price of $37.26, which is below the analyst price target of $46, indicating a potential upside of 23.5%. Additionally, the company has demonstrated a solid gross margin of 21.35% in Q2 2026, reflecting its operational efficiency. The recent 90.9% increase in quarterly dividends to $0.21 per share also signals strong financial health and commitment to shareholders, which is a positive catalyst for long-term investors. However, the RSI is currently at 33.124, suggesting the stock is oversold, which could indicate a buying opportunity, but investors should be cautious of the recent 4.63% decline over the past five days as a potential risk.

2 analysts cover RGR: 1 rate it Buy, 1 Hold and 0 Sell. The average price target is 41.00.

This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.

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