Sturm Ruger & Company Inc

Sturm Ruger & Company Inc (RGR) Stock Analysis

$47.580

-2.393 (-5.03%)At close

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High
50.000
Open
50.000
VWAP
47.68
Volume
1.09M
Mkt Cap
728.24M
Low
45.470
Amount
51.80M
EV/EBITDA, TTM
13.90

Sturm, Ruger & Company, Inc. is principally engaged in the design, manufacture, and sale of firearms to domestic customers. The Company's segments include firearms and castings. The firearms segment manufactures and sells rifles, pistols, revolvers, and shotguns principally to a number of federally licensed, independent wholesale distributors primarily located in the United States. The Company also manufactures and sells accessories and replacement parts for its firearms. The Company offers firearm products, under the Ruger name, in the following industry categories: rifles, shotguns, pistols, and revolvers. In addition, the Company offers lever-action rifles under the Marlin name and bolt-action rifles under the Glenfield name. The castings segment manufactures and sells steel investment castings and metal injection molding (MIM) parts. The castings and MIM parts are sold to outside customers, either directly or through manufacturers' representatives.

AI analysis of Sturm Ruger & Company Inc (RGR)

Buy

Sturm Ruger & Company Inc is a good buy right now due to its current price of $43.38, which is below the analyst price target of $46, indicating potential upside. The forward P/E ratio of 8.61 suggests the stock is undervalued compared to its earnings potential. Additionally, the stock has shown a year-to-date change of +29.61%, reflecting strong performance in the current market. However, a risk to consider is the recent decline in net income, which dropped to $128,000 in Q1 2026, indicating potential volatility in earnings.

Analyst Ratings (2)

-13.83% Downside
Buy
1 Buy
1 Hold
0 Sell
Current: 47.58
Low
41.00
Average
41.00
High
41.00

Lake Street

2026-05-07

Price Target

$46

Buy

Lake Street

2026-03-03

Price Target

$43

Buy

Valuation Metrics

The current forward P/E ratio for Sturm Ruger & Company Inc (RGR) is 8.61, compared to its 5-year average forward P/E of 14.91.

Forward P/E

Undervalued
5Y Average P/E
14.91
Current P/E
8.61
Overvalued
19.14
Undervalued
10.68

Forward EV/EBITDA

Strongly Overvalued
5Y Average EV/EBITDA
8.44
Current EV/EBITDA
13.90
Overvalued
11.16
Undervalued
5.72

Forward P/S

Fair
5Y Average P/S
1.39
Current P/S
1.35
Overvalued
1.87
Undervalued
0.91

Alphio AI Price Scenarios for RGR

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%RGR

$38.07

Scenario price

B

Base

Base · 50%RGR

$31.00

Scenario price

B

Bear

Bear · 25%RGR

$23.99

Scenario price

Events Timeline

2026-10-23 (ET)

09:00:00

Ruger Borrow Rate Increases to 14.70%

2026-10-08 (ET)

09:00:00

PDS Biotechnology Borrow Rate Increases to 10.40%

2026-10-06 (ET)

09:00:00

Vail Resorts Borrow Rate Increases to 31.04%

2026-09-16 (ET)

16:30:00

Sturm, Ruger & Company Accelerates Shareholder Rights Plan Expiration to September 16, 2026

2026-07-29 (ET)

17:00:00

Ruger Reports Q2 Revenue of $158.1M, Up 19.4% Year-over-Year

News

RGR FAQ — answered by Alphio AI

Sturm, Ruger & Company, Inc. is principally engaged in the design, manufacture, and sale of firearms to domestic customers. The Company's segments include firearms and castings. The firearms segment manufactures and sells rifles, pistols, revolvers, and shotguns principally to a number of federally licensed, independent wholesale distributors primarily located in the United States. The Company also manufactures and sells accessories and replacement parts for its firearms. The Company offers firearm products, under the Ruger name, in the following industry categories: rifles, shotguns, pistols, and revolvers. In addition, the Company offers lever-action rifles under the Marlin name and bolt-action rifles under the Glenfield name. The castings segment manufactures and sells steel investment castings and metal injection molding (MIM) parts. The castings and MIM parts are sold to outside customers, either directly or through manufacturers' representatives. It operates in the Consumer Cyclicals sector (ORDNANCE & ACCESSORIES, (NO VEHICLES/GUIDED MISSIL industry).

Sturm Ruger & Company Inc is a good buy right now due to its current price of $43.38, which is below the analyst price target of $46, indicating potential upside. The forward P/E ratio of 8.61 suggests the stock is undervalued compared to its earnings potential. Additionally, the stock has shown a year-to-date change of +29.61%, reflecting strong performance in the current market. However, a risk to consider is the recent decline in net income, which dropped to $128,000 in Q1 2026, indicating potential volatility in earnings.

2 analysts cover RGR: 1 rate it Buy, 1 Hold and 0 Sell. The average price target is 41.00.

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This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.

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