Rogers Communications Inc

Rogers Communications Inc (RCI) Stock Analysis

$31.980

+0.051 (+0.16%)At close

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High
32.230
Open
32.060
VWAP
32.01
Volume
1.20M
Mkt Cap
19.53B
Low
31.810
Amount
38.31M
EV/EBITDA, TTM
6.08

Rogers Communications Inc. is a Canada-based communications, sports and entertainment company. The Company operates in three segments: Wireless, Cable, and Media. The wireless segment provides wireless telecommunications operations for Canadian consumers and businesses. The cable segment is engaged in cable telecommunications operations, including Internet, television, and other video, satellite, telephony, and smart home monitoring services for Canadian consumers and businesses, and network connectivity through its fiber network and data center assets to support a range of voice, data, networking, hosting, and cloud-based services for the business, public sector, and carrier wholesale markets. The media segment offers a portfolio of media properties, including sports media and entertainment, television and radio broadcasting, specialty channels, digital media, and others. Its sports and entertainment portfolio includes the Toronto Blue Jays, Rogers Center, and Sportsnet.

AI analysis of Rogers Communications Inc (RCI)

Buy

Rogers Communications Inc is a good buy right now due to its current price of $31.98, which is significantly below the analyst price target of $36. Additionally, the stock has shown a positive momentum with a 5-day change of +7.39% and a relatively strong RSI of 66.531, indicating that it is approaching overbought territory but still has room for growth. However, the main risk is the recent negative net income reported for Q2 2026, which was -726 million CAD, indicating potential volatility in earnings.

Analyst Ratings (12)

+29.55% upside
Buy
7 Buy
5 Hold
0 Sell
Current: 31.98
Low
35.99
Average
41.43
High
46.07

Desjardins

2026-09-14

Price Target

$58

Buy

Desjardins

2026-09-13

Price Target

$58

Buy

TD Securities

2026-07-23

Price Target

$65

Buy

Morgan Stanley

2026-07-21

Price Target

$42

Underweight

Barclays

2026-07-16

Price Target

$36

Equal Weight

Valuation Metrics

The current forward P/E ratio for Rogers Communications Inc (RCI) is 9.54, compared to its 5-year average forward P/E of 11.73.

Forward P/E

Fair
5Y Average P/E
11.73
Current P/E
9.54
Overvalued
15.44
Undervalued
8.01

Forward EV/EBITDA

Undervalued
5Y Average EV/EBITDA
7.69
Current EV/EBITDA
6.08
Overvalued
8.97
Undervalued
6.42

Forward P/S

Undervalued
5Y Average P/S
1.43
Current P/S
0.75
Overvalued
1.85
Undervalued
1.02

Events Timeline

2026-10-01 (ET)

14:30:00

Rogers Communications Completes Acquisition of MLSE, Ownership Increases to 100%

2026-09-03 (ET)

17:00:00

Rogers and Quebecor Sign 12-Year NHL French Broadcasting Agreement

2026-07-28 (ET)

12:30:00

Amazon and Rogers Strike Deal for Exclusive NHL Broadcasts in Canada

2026-07-22 (ET)

16:31:00

Major Averages Close Fractionally Lower as Traders Remain Cautious

12:30:00

Major Averages Mixed as Oil Prices Surge Again

News

RCI FAQ — answered by Alphio AI

Rogers Communications Inc. is a Canada-based communications, sports and entertainment company. The Company operates in three segments: Wireless, Cable, and Media. The wireless segment provides wireless telecommunications operations for Canadian consumers and businesses. The cable segment is engaged in cable telecommunications operations, including Internet, television, and other video, satellite, telephony, and smart home monitoring services for Canadian consumers and businesses, and network connectivity through its fiber network and data center assets to support a range of voice, data, networking, hosting, and cloud-based services for the business, public sector, and carrier wholesale markets. The media segment offers a portfolio of media properties, including sports media and entertainment, television and radio broadcasting, specialty channels, digital media, and others. Its sports and entertainment portfolio includes the Toronto Blue Jays, Rogers Center, and Sportsnet. It operates in the Technology sector (CABLE AND OTHER PAY TELEVISION SERVICES industry).

Rogers Communications Inc is a good buy right now due to its current price of $31.98, which is significantly below the analyst price target of $36. Additionally, the stock has shown a positive momentum with a 5-day change of +7.39% and a relatively strong RSI of 66.531, indicating that it is approaching overbought territory but still has room for growth. However, the main risk is the recent negative net income reported for Q2 2026, which was -726 million CAD, indicating potential volatility in earnings.

12 analysts cover RCI: 7 rate it Buy, 5 Hold and 0 Sell. The average price target is 41.43.

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This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.

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