Planet Fitness Inc

Planet Fitness Inc (PLNT) Stock Analysis

$49.410

+2.589 (+5.24%)At close

Loading chart…
High
49.830
Open
47.660
VWAP
48.89
Volume
1.93M
Mkt Cap
6.47B
Low
47.420
Amount
94.15M
EV/EBITDA, TTM
9.27

Planet Fitness, Inc. is a franchisor and operator of fitness centers in the world. The Company's segments are Franchise, Corporate-owned clubs, and Equipment. The Franchise segment includes operations related to the Company's franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with respect to all Corporate-owned clubs throughout the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs. The Company's subsidiaries operate three lines of business, which include licensing and selling franchises under the Planet Fitness trade name, owning, and operating fitness centers, and selling fitness-related equipment to franchisee-owned clubs. It operates approximately 2,909 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain.

AI analysis of Planet Fitness Inc (PLNT)

Buy

Planet Fitness Inc is a good buy right now due to its current price of $47.98 being significantly below the analyst price target of $80 from UBS, indicating a potential upside of 66%. Additionally, the forward P/E ratio of 10.76 suggests the stock is undervalued compared to its earnings potential. However, the main risk is the insider selling activity, with the COO selling 7,000 shares, which may indicate a cautious outlook.

Analyst Ratings (11)

+169.68% upside
Buy
10 Buy
1 Hold
0 Sell
Current: 49.41
Low
120.00
Average
133.25
High
185.00

UBS

2026-10-09

Price Target

$80

Buy

Baird

2026-10-05

Price Target

$60

Hold

Raymond James

2026-08-07

Price Target

$62

Strong Buy

Baird

2026-08-07

Price Target

$72

Outperform

Jefferies

2026-08-06

Price Target

$106

Buy

Valuation Metrics

The current forward P/E ratio for Planet Fitness Inc (PLNT) is 10.76, compared to its 5-year average forward P/E of 33.11.

Forward P/E

Strongly Undervalued
5Y Average P/E
33.11
Current P/E
10.76
Overvalued
43.42
Undervalued
22.79

Forward EV/EBITDA

Undervalued
5Y Average EV/EBITDA
17.52
Current EV/EBITDA
9.27
Overvalued
21.89
Undervalued
13.14

Forward P/S

Strongly Undervalued
5Y Average P/S
5.59
Current P/S
2.34
Overvalued
7.04
Undervalued
4.13

Alphio AI Price Scenarios for PLNT

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%PLNT

$134.46

Scenario price

B

Base

Base · 50%PLNT

$133.01

Scenario price

B

Bear

Bear · 25%PLNT

$114.64

Scenario price

Whales holding PLNT

P

Peregrine Capital Management, LLC

+ HoldingPLNT

+10.78%

3M Return

A

AHL Partners LLP

+ HoldingPLNT

-0.28%

3M Return

C

Cooper Creek Partners Management LLC

+ HoldingPLNT

-8.99%

3M Return

PLNT FAQ — answered by Alphio AI

Planet Fitness, Inc. is a franchisor and operator of fitness centers in the world. The Company's segments are Franchise, Corporate-owned clubs, and Equipment. The Franchise segment includes operations related to the Company's franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with respect to all Corporate-owned clubs throughout the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs. The Company's subsidiaries operate three lines of business, which include licensing and selling franchises under the Planet Fitness trade name, owning, and operating fitness centers, and selling fitness-related equipment to franchisee-owned clubs. It operates approximately 2,909 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. It operates in the Consumer Cyclicals sector (SERVICES-MEMBERSHIP SPORTS & RECREATION CLUBS industry).

Planet Fitness Inc is a good buy right now due to its current price of $47.98 being significantly below the analyst price target of $80 from UBS, indicating a potential upside of 66%. Additionally, the forward P/E ratio of 10.76 suggests the stock is undervalued compared to its earnings potential. However, the main risk is the insider selling activity, with the COO selling 7,000 shares, which may indicate a cautious outlook.

11 analysts cover PLNT: 10 rate it Buy, 1 Hold and 0 Sell. The average price target is 133.25.

Community

More ↗

No posts yet

Sign up or log in to join the discussion

This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.

Start trading