Planet Fitness Inc

Planet Fitness Inc (PLNT) Stock Analysis

$53.330

+1.680 (+3.15%)At close

Loading chart…
High
53.590
Open
51.760
VWAP
52.89
Vol
1.52M
Mkt Cap
6.47B
Low
51.760
Amount
80.18M
EV/EBITDA, TTM
9.80

Planet Fitness, Inc. is a franchisor and operator of fitness centers in the world. The Company's segments are Franchise, Corporate-owned clubs, and Equipment. The Franchise segment includes operations related to the Company's franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with respect to all Corporate-owned clubs throughout the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs. The Company's subsidiaries operate three lines of business, which include licensing and selling franchises under the Planet Fitness trade name, owning, and operating fitness centers, and selling fitness-related equipment to franchisee-owned clubs. It operates approximately 2,909 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain.

AI analysis of Planet Fitness Inc (PLNT)

hold

Planet Fitness Inc is currently not a strong buy due to its recent performance and ongoing legal challenges. The stock is priced at $53.33, which is significantly lower than the analyst price targets, with a high of $62 and a low of $54. However, the stock has seen a year-to-date change of -51.40%, indicating substantial downward pressure. The recent insider purchase of shares by Director Stephen Spinelli Jr. at $49.28 suggests some confidence in the stock, but the ongoing class action lawsuits pose significant risks. The RSI is at 55.53, indicating a neutral momentum, and the company’s gross margin is at 39.97%, which is relatively stable. Given these factors, it may be prudent to hold rather than buy at this time, waiting for clearer signs of recovery and resolution of legal issues.

Analyst Ratings (11)

+149.86% upside
Buy
10 Buy
1 Hold
0 Sell
Current: 53.33
Low
120.00
Average
133.25
High
185.00

Raymond James

2026-08-07

Price Target

$62

Strong Buy

Baird

2026-08-07

Price Target

$72

Outperform

Jefferies

2026-08-06

Price Target

$106

Buy

Deutsche Bank

2026-07-22

Price Target

$55

Hold

Wells Fargo

2026-07-20

Price Target

$65

Overweight

Valuation Metrics

The current forward P/E ratio for Planet Fitness Inc (PLNT) is 16.34, compared to its 5-year average forward P/E of 34.41.

Forward P/E

Undervalued
5Y Average P/E
34.41
Current P/E
16.34
Overvalued
45.20
Undervalued
23.62

Forward EV/EBITDA

Undervalued
5Y Average EV/EBITDA
18.03
Current EV/EBITDA
9.80
Overvalued
22.58
Undervalued
13.48

Forward P/S

Strongly Undervalued
5Y Average P/S
5.78
Current P/S
2.57
Overvalued
7.26
Undervalued
4.29

Alphio AI Price Scenarios for PLNT

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%PLNT

$134.46

Scenario price

B

Base

Base · 50%PLNT

$133.01

Scenario price

B

Bear

Bear · 25%PLNT

$114.64

Scenario price

Whales holding PLNT

C

Corvex Management LP

+ HoldingPLNT

+13.09%

3M Return

C

Cooper Creek Partners Management LLC

+ HoldingPLNT

-3.16%

3M Return

S

Steadfast Capital Management LP

+ HoldingPLNT

-3.40%

3M Return

Events Timeline

2026-07-20 (ET)

19:30:00

U.S. Futures Mixed as Trump Imposes 50% Tariffs on Canadian Goods

16:30:00

Planet Fitness Sells Australia’s Bravo Fit to FEP

2026-06-25 (ET)

09:01:00

Planet Fitness Appoints Sudhanshu Priyadarshi as CFO

2026-05-08 (ET)

16:30:00

Dow Jones Slightly Up, Nasdaq Surges After Jobs Report

12:00:00

Nasdaq Rises as Chip Stocks Rebound

News

PLNT FAQ — answered by Alphio AI

Planet Fitness, Inc. is a franchisor and operator of fitness centers in the world. The Company's segments are Franchise, Corporate-owned clubs, and Equipment. The Franchise segment includes operations related to the Company's franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with respect to all Corporate-owned clubs throughout the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs. The Company's subsidiaries operate three lines of business, which include licensing and selling franchises under the Planet Fitness trade name, owning, and operating fitness centers, and selling fitness-related equipment to franchisee-owned clubs. It operates approximately 2,909 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. It operates in the Consumer Cyclicals sector (SERVICES-MEMBERSHIP SPORTS & RECREATION CLUBS industry).

Planet Fitness Inc is currently not a strong buy due to its recent performance and ongoing legal challenges. The stock is priced at $53.33, which is significantly lower than the analyst price targets, with a high of $62 and a low of $54. However, the stock has seen a year-to-date change of -51.40%, indicating substantial downward pressure. The recent insider purchase of shares by Director Stephen Spinelli Jr. at $49.28 suggests some confidence in the stock, but the ongoing class action lawsuits pose significant risks. The RSI is at 55.53, indicating a neutral momentum, and the company’s gross margin is at 39.97%, which is relatively stable. Given these factors, it may be prudent to hold rather than buy at this time, waiting for clearer signs of recovery and resolution of legal issues.

11 analysts cover PLNT: 10 rate it Buy, 1 Hold and 0 Sell. The average price target is 133.25.

This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.

Get Started