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PAR News
PAR Events
PAR Technology Provides Tech Support for Bad Ass Coffee's Growth
PAR Technology announced that Bad Ass Coffee of Hawaii has selected PAR's unified suite of products to support its next phase of franchise growth. Bad Ass Coffee of Hawaii will deploy PAR POS, PAR OPS, PAR Ordering, PAR Pay, PAR Punchh, and PAR Hardware across its franchise system, creating a fully connected technology foundation with PAR Intelligence, PAR's agentic intelligence layer, built in.
Bridg Enhances Identity Resolution Platform, Covers 255 Million Consumers
Bridg announced significant enhancements to its identity resolution platform, including a rebuilt proprietary identity graph, advanced matching capabilities, and a modernized data foundation behind PAR Intelligence, PAR's agentic intelligence layer. Its multi-source graph contains 255 million verified U.S. consumer identities, representing more than 90% of the U.S. adult population. Bridg helps brands connect anonymous transactions to customer profiles with greater scale, accuracy, and confidence to enable more intelligent customer segmentation and broader marketing reach. Those resolved identities can feed PAR Intelligence, which combines identity, transaction, and loyalty signals to help brands decide what to do next for each customer.
Bridg Enhances Identity Resolution Platform, Covers 255 Million Consumers
Bridg announced significant enhancements to its identity resolution platform, including a rebuilt proprietary identity graph, advanced matching capabilities, and a modernized data foundation behind PAR Intelligence, PAR's agentic intelligence layer. Its multi-source graph contains 255 million verified U.S. consumer identities, representing more than 90% of the U.S. adult population. Bridg helps brands connect anonymous transactions to customer profiles with greater scale, accuracy, and confidence to enable more intelligent customer segmentation and broader marketing reach. Those resolved identities can feed PAR Intelligence, which combines identity, transaction, and loyalty signals to help brands decide what to do next for each customer.
Kwik Fill Selects PAR Technology as Strategic Partner
PAR Technology announced that Kwik Fill has selected PAR Retail as a strategic technology partner. Through the partnership, Kwik Fill will leverage PAR Retail's platform and PAR Intelligence to support its vision for modern retail. "As we evaluated potential partners, PAR Retail stood apart through its vision for the future of convenience retail and its ability to combine guest engagement with actionable AI-driven insights," said Roy Williams, Senior Vice President Marketing at United Refining Company, parent company of Kwik Fill. "PAR Intelligence was a significant differentiator for our team. We see tremendous opportunity to leverage the platform as we continue enhancing the experiences we deliver to our guests."
PAR Technology Launches Guest360 Product
PAR Technology announced the launch of Guest360, a new product designed to help restaurant brands understand and grow their entire guest base, not just the guests enrolled in loyalty. Built to work alongside PAR Punchh, Guest360 recognizes guests from the first transaction, connects their activity across channels, and creates unified profiles that enable more powerful guest engagement and experiences for brands. Guest360 is already live with select Punchh customers, with rollout expanding to all Punchh customers through the end of 2026.
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