Bull
$57.87
Scenario price
$73.130
+1.602 (+2.19%)At close
Altria Group, Inc. operates a portfolio of tobacco products for United States tobacco consumers aged 21+. Its segments include smokeable products and oral tobacco products. The smokeable products segment consists of combustible cigarettes and machine-made large cigars. The oral tobacco products segment includes moist smokeless tobacco (MST) products and oral nicotine pouches. Its wholly owned subsidiaries include manufacturers of both combustible and smoke-free products. In combustibles, it owns Philip Morris USA Inc. (PM USA), and John Middleton Co. (Middleton), which are cigarette manufacturers. Its smoke-free portfolio includes ownership of U.S. Smokeless Tobacco Company LLC (USSTC), a global MST manufacturer, Helix Innovations LLC (Helix), a manufacturer of oral nicotine pouches, and NJOY, LLC (NJOY), an e-vapor manufacturer with a commercialized product portfolio. The brand portfolios of its operating companies include Marlboro, Black & Mild, Copenhagen, Skoal, on! and NJOY.
Altria Group Inc is a good buy right now due to its current price of $71.68, which is below the analyst price target of $79 from UBS, indicating potential upside of 10.5%. Additionally, the forward P/E ratio of 11.89 suggests the stock is undervalued compared to its earnings potential. However, the main risk is the negative sentiment from Barclays, which has a lower target of $58, representing a downside risk of 19%.
Barclays
$58
2026-08-11
Barclays
2026-08-11
Price Target
$58
BTIG
—
2026-07-21
BTIG
2026-07-21
Price Target
—
UBS
$79
2026-07-07
UBS
2026-07-07
Price Target
$79
Barclays
$64
2026-05-15
Barclays
2026-05-15
Price Target
$64
Deutsche Bank
$66
2026-05-04
Deutsche Bank
2026-05-04
Price Target
$66
Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

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Altria Group, Inc. operates a portfolio of tobacco products for United States tobacco consumers aged 21+. Its segments include smokeable products and oral tobacco products. The smokeable products segment consists of combustible cigarettes and machine-made large cigars. The oral tobacco products segment includes moist smokeless tobacco (MST) products and oral nicotine pouches. Its wholly owned subsidiaries include manufacturers of both combustible and smoke-free products. In combustibles, it owns Philip Morris USA Inc. (PM USA), and John Middleton Co. (Middleton), which are cigarette manufacturers. Its smoke-free portfolio includes ownership of U.S. Smokeless Tobacco Company LLC (USSTC), a global MST manufacturer, Helix Innovations LLC (Helix), a manufacturer of oral nicotine pouches, and NJOY, LLC (NJOY), an e-vapor manufacturer with a commercialized product portfolio. The brand portfolios of its operating companies include Marlboro, Black & Mild, Copenhagen, Skoal, on! and NJOY. It operates in the Consumer Non-Cyclicals sector (CIGARETTES industry).
Altria Group Inc is a good buy right now due to its current price of $71.68, which is below the analyst price target of $79 from UBS, indicating potential upside of 10.5%. Additionally, the forward P/E ratio of 11.89 suggests the stock is undervalued compared to its earnings potential. However, the main risk is the negative sentiment from Barclays, which has a lower target of $58, representing a downside risk of 19%.
14 analysts cover MO: 8 rate it Buy, 6 Hold and 0 Sell. The average price target is 65.00.

$MO Altria is now sitting on a key horizontal level. This shaded zone has acted as both support and resistance at different times throughout this year. It may need to consolidate for about another month and get tighter and closer to the apex of the triangle before we see a breakout.
Show moreThis page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.