MINISO Group Holding Ltd (MNSO) FinancialsMNSOMINISO Group Holding Ltd

MINISO Group Holding Ltd (MNSO) generates its revenue through a diversified portfolio of business segments. Currently, the largest contributor to its top-line growth is MINISO Brand (Excluding Africa and Germany), accounting for 96.8% of total sales, equivalent to CNY 1.50B. Other significant revenue streams include Product sales to franchisees and Sales to distributors. Understanding this composition is critical for investors evaluating how MNSO navigates market cycles within the Department Stores industry.

Evaluating the bottom line, MINISO Group Holding Ltd maintains a gross margin of 45.26%. This metric reflects the company's pricing power and manufacturing efficiency. Further down the income statement, the operating margin stands at 13.99%, while the net margin is -5.02%. These profitability ratios, combined with a Return on Equity (ROE) of 11.91%, provide a clear picture of how effectively MNSO converts its operational activities into shareholder value.

In the context of the broader market, MNSO competes directly with industry leaders such as WSM and CASY. With a market capitalization of $3.65B, it holds a significant position in the sector. When comparing efficiency, MNSO's gross margin of 45.26% stands against WSM's 51.64% and CASY's 21.10%. Such benchmarking helps identify whether MINISO Group Holding Ltd is trading at a premium or discount relative to its financial performance.

MINISO's total revenue for H1 2026 reached 11.5 billion CNY, with a gross margin of 45.26% in Q2 2026, indicating solid profitability metrics.