Hershey Co

Hershey Co (HSY) Stock Analysis

$170.830

+2.170 (+1.27%)At close

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High
172.120
Open
170.420
VWAP
170.80
Volume
1.97M
Mkt Cap
37.15B
Low
169.440
Amount
336.59M
EV/EBITDA, TTM
11.25

The Hershey Company is a snacks company. The Company's segments include North America Confectionery, North America Salty Snacks and International. The North America Confectionery segment is responsible for its traditional chocolate and non-chocolate confectionery market position in the United States and Canada. This includes its business in chocolate and non-chocolate confectionery, gum and refreshment products, protein bars, spreads, snack bites and mixes, as well as pantry and food service lines. This segment also includes its retail operations. The North America Salty Snacks segment is responsible for its salty snacking products in the United States. This includes ready-to-eat popcorn, baked and trans fat free snacks, pretzels and other snacks. The Company's portfolio includes chocolate and confectionery brands such as Hershey's, Reese's, Kisses, Kit Kat, Jolly Rancher, Ice Breakers, LesserEvil, Shaq-a-licious alongside salty snacks, including SkinnyPop and Dot's Homestyle Pretzels.

AI analysis of Hershey Co (HSY)

Hold

Hershey Co is not a strong buy at the current price of $170.83, especially with an RSI of 82.461 indicating overbought conditions. The forward P/E ratio of 17.762 suggests that the stock is fairly valued compared to its earnings potential, but the recent downgrade by BofA to a target of $180 raises concerns about growth prospects. The main risk is the projected revenue loss from GLP-1 drugs, which could impact consumer spending on food products significantly.

Analyst Ratings (19)

+14.89% upside
Hold
5 Buy
12 Hold
2 Sell
Current: 170.83
Low
181.00
Average
196.27
High
222.00

BofA

2026-10-09

Price Target

$180

Neutral

RBC Capital

2026-08-21

Price Target

$206

Sector Perform

Barclays

2026-08-03

Price Target

$200

Equal Weight

DA Davidson

2026-07-31

Price Target

$190

Neutral

UBS

2026-07-31

Price Target

$198

Neutral

Valuation Metrics

The current forward P/E ratio for Hershey Co (HSY) is 17.76, compared to its 5-year average forward P/E of 24.42.

Forward P/E

Undervalued
5Y Average P/E
24.42
Current P/E
17.76
Overvalued
28.13
Undervalued
20.72

Forward EV/EBITDA

Undervalued
5Y Average EV/EBITDA
16.98
Current EV/EBITDA
11.25
Overvalued
20.62
Undervalued
13.34

Forward P/S

Undervalued
5Y Average P/S
3.61
Current P/S
2.69
Overvalued
4.21
Undervalued
3.01

Alphio AI Price Scenarios for HSY

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%HSY

$175.16

Scenario price

B

Base

Base · 50%HSY

$159.54

Scenario price

B

Bear

Bear · 25%HSY

$135.08

Scenario price

Whales holding HSY

B

Blackhill Capital, Inc

+ HoldingHSY

+10.72%

3M Return

S

Scharf Investments, LLC

+ HoldingHSY

+8.82%

3M Return

W

Willis Investment Counsel Inc

+ HoldingHSY

+5.40%

3M Return

B

Berkshire Asset Management, LLC

+ HoldingHSY

+3.66%

3M Return

H

Heartland Advisors, Inc.

+ HoldingHSY

+1.95%

3M Return

A

Azimuth Capital Investment Management LLC

+ HoldingHSY

+1.64%

3M Return

HSY FAQ — answered by Alphio AI

The Hershey Company is a snacks company. The Company's segments include North America Confectionery, North America Salty Snacks and International. The North America Confectionery segment is responsible for its traditional chocolate and non-chocolate confectionery market position in the United States and Canada. This includes its business in chocolate and non-chocolate confectionery, gum and refreshment products, protein bars, spreads, snack bites and mixes, as well as pantry and food service lines. This segment also includes its retail operations. The North America Salty Snacks segment is responsible for its salty snacking products in the United States. This includes ready-to-eat popcorn, baked and trans fat free snacks, pretzels and other snacks. The Company's portfolio includes chocolate and confectionery brands such as Hershey's, Reese's, Kisses, Kit Kat, Jolly Rancher, Ice Breakers, LesserEvil, Shaq-a-licious alongside salty snacks, including SkinnyPop and Dot's Homestyle Pretzels. It operates in the Consumer Non-Cyclicals sector (SUGAR & CONFECTIONERY PRODUCTS industry).

Hershey Co is not a strong buy at the current price of $170.83, especially with an RSI of 82.461 indicating overbought conditions. The forward P/E ratio of 17.762 suggests that the stock is fairly valued compared to its earnings potential, but the recent downgrade by BofA to a target of $180 raises concerns about growth prospects. The main risk is the projected revenue loss from GLP-1 drugs, which could impact consumer spending on food products significantly.

19 analysts cover HSY: 5 rate it Buy, 12 Hold and 2 Sell. The average price target is 196.27.

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This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.

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