Bull
$175.16
Scenario price
$170.830
+2.170 (+1.27%)At close
The Hershey Company is a snacks company. The Company's segments include North America Confectionery, North America Salty Snacks and International. The North America Confectionery segment is responsible for its traditional chocolate and non-chocolate confectionery market position in the United States and Canada. This includes its business in chocolate and non-chocolate confectionery, gum and refreshment products, protein bars, spreads, snack bites and mixes, as well as pantry and food service lines. This segment also includes its retail operations. The North America Salty Snacks segment is responsible for its salty snacking products in the United States. This includes ready-to-eat popcorn, baked and trans fat free snacks, pretzels and other snacks. The Company's portfolio includes chocolate and confectionery brands such as Hershey's, Reese's, Kisses, Kit Kat, Jolly Rancher, Ice Breakers, LesserEvil, Shaq-a-licious alongside salty snacks, including SkinnyPop and Dot's Homestyle Pretzels.
Hershey Co is not a strong buy at the current price of $170.83, especially with an RSI of 82.461 indicating overbought conditions. The forward P/E ratio of 17.762 suggests that the stock is fairly valued compared to its earnings potential, but the recent downgrade by BofA to a target of $180 raises concerns about growth prospects. The main risk is the projected revenue loss from GLP-1 drugs, which could impact consumer spending on food products significantly.
BofA
$180
2026-10-09
BofA
2026-10-09
Price Target
$180
RBC Capital
$206
2026-08-21
RBC Capital
2026-08-21
Price Target
$206
Barclays
$200
2026-08-03
Barclays
2026-08-03
Price Target
$200
DA Davidson
$190
2026-07-31
DA Davidson
2026-07-31
Price Target
$190
UBS
$198
2026-07-31
UBS
2026-07-31
Price Target
$198
Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

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The Hershey Company is a snacks company. The Company's segments include North America Confectionery, North America Salty Snacks and International. The North America Confectionery segment is responsible for its traditional chocolate and non-chocolate confectionery market position in the United States and Canada. This includes its business in chocolate and non-chocolate confectionery, gum and refreshment products, protein bars, spreads, snack bites and mixes, as well as pantry and food service lines. This segment also includes its retail operations. The North America Salty Snacks segment is responsible for its salty snacking products in the United States. This includes ready-to-eat popcorn, baked and trans fat free snacks, pretzels and other snacks. The Company's portfolio includes chocolate and confectionery brands such as Hershey's, Reese's, Kisses, Kit Kat, Jolly Rancher, Ice Breakers, LesserEvil, Shaq-a-licious alongside salty snacks, including SkinnyPop and Dot's Homestyle Pretzels. It operates in the Consumer Non-Cyclicals sector (SUGAR & CONFECTIONERY PRODUCTS industry).
Hershey Co is not a strong buy at the current price of $170.83, especially with an RSI of 82.461 indicating overbought conditions. The forward P/E ratio of 17.762 suggests that the stock is fairly valued compared to its earnings potential, but the recent downgrade by BofA to a target of $180 raises concerns about growth prospects. The main risk is the projected revenue loss from GLP-1 drugs, which could impact consumer spending on food products significantly.
19 analysts cover HSY: 5 rate it Buy, 12 Hold and 2 Sell. The average price target is 196.27.
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