Bull
$27.83
Scenario price
$28.620
-0.298 (-1.04%)At close
Helen of Troy Limited is a global consumer products company. The Company has two operating business segments, namely Beauty & Wellness and Home & Outdoor. The Beauty & Wellness segment includes beauty products such as hairstyling appliances, grooming tools, liquid and aerosol personal care items, and nail care products. It also includes wellness devices such as humidifiers, thermometers, water and air purifiers, heaters, and fans. The Home & Outdoor segment includes consumer products for home-related activities such as food preparation and storage, cooking, cleaning, organization, and beverage service. It also includes products for outdoor and mobile use, such as hydration containers, coolers, food storage items, backpacks, and travel gear. The Company offers products through a portfolio of brands, including OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June.
Helen of Troy Ltd (HELE) is currently not a strong buy due to mixed signals in its financial performance and market sentiment. The current price is $28.62, with a forward P/E ratio of 8.28, suggesting it may be undervalued compared to its earnings potential. However, the RSI is at 46.28, indicating it is neither overbought nor oversold, which suggests caution. The company has faced significant net income losses in recent quarters, with a net income of -450.72 million in Q1 2026 and -308.64 million in Q2 2026, which raises concerns about its profitability moving forward. Additionally, the stock has seen a 1.51% decline over the last five days, reflecting short-term weakness. Therefore, while there are potential growth opportunities, the risks associated with its recent financial struggles suggest a hold position for now.
UBS
$28
2026-07-09
UBS
2026-07-09
Price Target
$28
Canaccord
$25
2026-07-09
Canaccord
2026-07-09
Price Target
$25
UBS
$25
2026-04-24
UBS
2026-04-24
Price Target
$25
Canaccord
$23
2026-04-24
Canaccord
2026-04-24
Price Target
$23
UBS
$16
2026-04-07
UBS
2026-04-07
Price Target
$16
Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

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Helen of Troy Limited is a global consumer products company. The Company has two operating business segments, namely Beauty & Wellness and Home & Outdoor. The Beauty & Wellness segment includes beauty products such as hairstyling appliances, grooming tools, liquid and aerosol personal care items, and nail care products. It also includes wellness devices such as humidifiers, thermometers, water and air purifiers, heaters, and fans. The Home & Outdoor segment includes consumer products for home-related activities such as food preparation and storage, cooking, cleaning, organization, and beverage service. It also includes products for outdoor and mobile use, such as hydration containers, coolers, food storage items, backpacks, and travel gear. The Company offers products through a portfolio of brands, including OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June. It operates in the Consumer Cyclicals sector (ELECTRIC HOUSEWARES & FANS industry).
Helen of Troy Ltd (HELE) is currently not a strong buy due to mixed signals in its financial performance and market sentiment. The current price is $28.62, with a forward P/E ratio of 8.28, suggesting it may be undervalued compared to its earnings potential. However, the RSI is at 46.28, indicating it is neither overbought nor oversold, which suggests caution. The company has faced significant net income losses in recent quarters, with a net income of -450.72 million in Q1 2026 and -308.64 million in Q2 2026, which raises concerns about its profitability moving forward. Additionally, the stock has seen a 1.51% decline over the last five days, reflecting short-term weakness. Therefore, while there are potential growth opportunities, the risks associated with its recent financial struggles suggest a hold position for now.
5 analysts cover HELE: 3 rate it Buy, 1 Hold and 1 Sell. The average price target is 22.00.
This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.