GoPro Inc

GoPro Inc (GPRO) Stock Analysis

$1.100

+0.063 (+5.77%)At close

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High
1.120
Open
1.035
VWAP
1.08
Volume
9.61M
Mkt Cap
—
Low
1.020
Amount
10.38M
EV/EBITDA, TTM
-1.11

GoPro, Inc. produces cameras, and mountable and wearable accessories. The Company offers a family of flagship cameras, including HERO13 Black, HERO13 Black Creator Edition, HERO, HERO12 Black, HERO12 Black Creator Edition, HERO11 Black, HERO11 Black Creator Edition, and MAX. HERO13 Black is its flagship camera, featuring a GP2 processor and HyperSmooth 6.0 image stabilization. MAX is a 360-degree waterproof camera featuring MAX HyperSmooth image stabilization, 360-degree MAX TimeWarp Video, MAX SuperView, PowerPano, voice control and a front facing touch display. Its subscription service offers full access to the video and photo editing features in the new Quik desktop app and Quik mobile app. It offers mobile, desktop and Web applications that provide a media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. It also offers a lifestyle gear lineup that melds its signature design and versatility across a line of bags, backpacks and cases.

gopro.com

AI analysis of GoPro Inc (GPRO)

Sell

GoPro Inc is not a good buy right now due to its significant financial struggles and poor technical indicators. The current price is $1.05, and the RSI is at a very low 12.635, indicating oversold conditions. Additionally, the company reported a gross margin of only 12.26% in the last quarter, down from 34.98% a year ago, highlighting declining profitability. The main risk is the substantial year-to-date change of -28.08%, reflecting ongoing challenges in the market.

Analyst Ratings (13)

+18.18% upside
Hold
2 Buy
9 Hold
2 Sell
Current: 1.10
Low
1.30
Average
1.30
High
1.30

Morgan Stanley

2026-08-11

Price Target

—

Underweight

Morgan Stanley

2025-11-07

Price Target

—

Underweight

Morgan Stanley

2025-08-12

Price Target

—

Underweight

Wedbush

2024-08-07

Price Target

$1.5

Hold

Wedbush

2024-05-08

Price Target

$2

Hold

Valuation Metrics

The current forward P/E ratio for GoPro Inc (GPRO) is 6.62, compared to its 5-year average forward P/E of 8.41.

Forward P/E

Fair
5Y Average P/E
8.41
Current P/E
6.62
Overvalued
86.03
Undervalued
-69.20

Forward EV/EBITDA

Fair
5Y Average EV/EBITDA
79.47
Current EV/EBITDA
-1.11
Overvalued
410.89
Undervalued
-251.96

Forward P/S

Fair
5Y Average P/S
0.51
Current P/S
0.29
Overvalued
0.85
Undervalued
0.17

Alphio AI Price Scenarios for GPRO

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%GPRO

$0.77

Scenario price

B

Base

Base · 50%GPRO

$0.65

Scenario price

B

Bear

Bear · 25%GPRO

$0.57

Scenario price

Whales holding GPRO

G

Greenlight Capital, Inc.

+ HoldingGPRO

-7.90%

3M Return

Events Timeline

2026-10-19 (ET)

09:30:00

GoPro Files Preliminary Proxy Statement for Merger with Starman

2026-09-21 (ET)

09:00:00

Significant Increases in Indicative Borrow Rates for Liquid Options

2026-09-10 (ET)

11:00:00

GoPro Shares Rise 9.54% to $1.55

2026-09-01 (ET)

17:00:00

GoPro Enters Merger Agreement with Starman Optical

14:00:00

GoPro Shares Jump 60% on Deal Headlines

News

GPRO FAQ — answered by Alphio AI

GoPro, Inc. produces cameras, and mountable and wearable accessories. The Company offers a family of flagship cameras, including HERO13 Black, HERO13 Black Creator Edition, HERO, HERO12 Black, HERO12 Black Creator Edition, HERO11 Black, HERO11 Black Creator Edition, and MAX. HERO13 Black is its flagship camera, featuring a GP2 processor and HyperSmooth 6.0 image stabilization. MAX is a 360-degree waterproof camera featuring MAX HyperSmooth image stabilization, 360-degree MAX TimeWarp Video, MAX SuperView, PowerPano, voice control and a front facing touch display. Its subscription service offers full access to the video and photo editing features in the new Quik desktop app and Quik mobile app. It offers mobile, desktop and Web applications that provide a media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. It also offers a lifestyle gear lineup that melds its signature design and versatility across a line of bags, backpacks and cases. It operates in the Technology sector (PHOTOGRAPHIC EQUIPMENT & SUPPLIES industry).

GoPro Inc is not a good buy right now due to its significant financial struggles and poor technical indicators. The current price is $1.05, and the RSI is at a very low 12.635, indicating oversold conditions. Additionally, the company reported a gross margin of only 12.26% in the last quarter, down from 34.98% a year ago, highlighting declining profitability. The main risk is the substantial year-to-date change of -28.08%, reflecting ongoing challenges in the market.

13 analysts cover GPRO: 2 rate it Buy, 9 Hold and 2 Sell. The average price target is 1.30.

Community

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$GPRO /USDT Perpetual – "Vertical Recovery – Long" Long trade plan $GPRO Entry: 1.3700 Stop loss: 1.3400 Take profit 1: 1.3882 Take profit 2: 1.4000 Notes: GPRO has recovered sharply and vertically from a low of 1.3426 to 1.3909. MACD shows a bullish crossover (DIF crossing above DEA). Buy on a small pullback near 1.3700, targeting the yellow resistance line at 1.3882 and extending to 1.4000. Stop loss is placed below the recent swing low in case the breakout fails. #ShareWeekly

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This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.

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