Viant Technology Inc (DSP) News & EventsDSPViant Technology Inc

Viant Technology Expands Direct Access Product

Viant Technology announced an expansion of Direct Access, its flagship Supply Path Optimization product that connects advertisers to premium CTV inventory through more direct and cost-efficient paths. The expansion is now live across the industry's largest publishers, representing 94% of programmatic demand, according to Jounce Media. It adds support for deal-based buying, giving advertisers the ability to execute programmatic guaranteed and private marketplace deals in addition to open market buys, so Direct Access can now cater to any campaign need. The expansion comes as CTV continues to close the gap with linear television. eMarketer's forecast projects US CTV upfront ad spending will exceed primetime linear TV upfront ad spending in 2026 for the first time. That shift matters beyond media budgets alone. As performance channels get harder and more expensive to mine for existing demand, brands are increasingly looking to CTV as the primary vehicle for creating new demand, reaching the next customer rather than re-targeting the last one. Viant has built its platform around that core belief, and unlocking that potential starts with Direct Access.

Viant Cancels Public Offering of 8.5 Million Shares

In a regulatory filing, Viant disclsed that on September 17, the company announced that it and a stockholder of the company determined not to proceed with a previously announced underwritten public offering of 8.5M shares of the company's Class A common stock to be sold by the stockholder, together with the related 30-day option granted to the underwriters to purchase up to 1.275M additional shares of Class A common stock from the company. The decision to withdraw the offering was made in light of current market conditions. The company does not intend to file a final prospectus supplement with the SEC in connection with the offering, and no shares of Class A common stock were sold in the offering. No shares of Class A common stock have been sold or will be sold pursuant to the offering. Following the disclosure, shares of Viant are up 2% in intraday trading.

Viant Technology Launches Public Offering of 8.5M Shares

Viant Technology announced the launch of an underwritten public offering of 8.5M shares of its Class A common stock to be sold by a selling stockholder of the company. The company will only receive proceeds from the sale of the Option Shares and will not receive any proceeds from the shares sold by the selling stockholder. Evercore ISI, Wells Fargo Securities, RBC Capital Markets and Craig-Hallum are acting as joint book-running managers for the offering.