Bull
$123.56
Scenario price
$92.000
+1.601 (+1.74%)At close
Diageo plc is a United Kingdom-based international manufacturer and distributor of premium drinks. The Company offers beverage alcohol with a collection of brands across spirits and beer categories. Its segments include North America, Europe, Asia Pacific, Latin America and Caribbean, Africa, and Corporate and other. The SC&P segment manufactures products and includes production sites in the United Kingdom, Ireland, Italy, Guatemala and Mexico, as well as comprises the global procurement function. Its principal products include scotch whisky, whisk(e)y, vodka, tequila, gin, rum, liqueurs, beer, wine, and non-alcoholic spirits. Its collection of brands includes Johnnie Walker, J&B and Buchanan's whiskies, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Don Julio, Guinness, and Tanqueray, among others. It offers Ritual Zero Proof Non-Alcoholic Spirits (Ritual). It owns manufacturing production facilities across the globe, including distilleries, breweries, and packaging plants.
Diageo PLC (DEO) is a good buy right now, trading at $86.73 with a forward P/E of 12.97, which is attractive compared to its peers. The RSI is at 61.10, indicating bullish momentum, and hedge funds have increased their buying activity by 7225.13% over the last quarter, suggesting strong institutional interest. However, the main risk is the recent workforce reduction, which could temporarily impact operations, but if executed well, it may enhance efficiency and profitability in the long term.
Deutsche Bank
—
2026-09-16
Deutsche Bank
2026-09-16
Price Target
—
UBS
—
2026-08-27
UBS
2026-08-27
Price Target
—
Deutsche Bank
$170
2026-07-29
Deutsche Bank
2026-07-29
Price Target
$170
BofA
$101
2026-07-28
BofA
2026-07-28
Price Target
$101
Berenberg
—
2026-06-26
Berenberg
2026-06-26
Price Target
—
Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

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Diageo plc is a United Kingdom-based international manufacturer and distributor of premium drinks. The Company offers beverage alcohol with a collection of brands across spirits and beer categories. Its segments include North America, Europe, Asia Pacific, Latin America and Caribbean, Africa, and Corporate and other. The SC&P segment manufactures products and includes production sites in the United Kingdom, Ireland, Italy, Guatemala and Mexico, as well as comprises the global procurement function. Its principal products include scotch whisky, whisk(e)y, vodka, tequila, gin, rum, liqueurs, beer, wine, and non-alcoholic spirits. Its collection of brands includes Johnnie Walker, J&B and Buchanan's whiskies, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Don Julio, Guinness, and Tanqueray, among others. It offers Ritual Zero Proof Non-Alcoholic Spirits (Ritual). It owns manufacturing production facilities across the globe, including distilleries, breweries, and packaging plants. It operates in the Consumer Non-Cyclicals sector.
Diageo PLC (DEO) is a good buy right now, trading at $86.73 with a forward P/E of 12.97, which is attractive compared to its peers. The RSI is at 61.10, indicating bullish momentum, and hedge funds have increased their buying activity by 7225.13% over the last quarter, suggesting strong institutional interest. However, the main risk is the recent workforce reduction, which could temporarily impact operations, but if executed well, it may enhance efficiency and profitability in the long term.
3 analysts cover DEO: 3 rate it Buy, 0 Hold and 0 Sell. The average price target is 76.16.
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