Diageo PLC

Diageo PLC (DEO) Stock Analysis

$92.000

+1.601 (+1.74%)At close

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High
92.088
Open
91.281
VWAP
91.51
Volume
1.10M
Mkt Cap
70.56B
Low
90.450
Amount
100.34M
EV/EBITDA, TTM
10.40

Diageo plc is a United Kingdom-based international manufacturer and distributor of premium drinks. The Company offers beverage alcohol with a collection of brands across spirits and beer categories. Its segments include North America, Europe, Asia Pacific, Latin America and Caribbean, Africa, and Corporate and other. The SC&P segment manufactures products and includes production sites in the United Kingdom, Ireland, Italy, Guatemala and Mexico, as well as comprises the global procurement function. Its principal products include scotch whisky, whisk(e)y, vodka, tequila, gin, rum, liqueurs, beer, wine, and non-alcoholic spirits. Its collection of brands includes Johnnie Walker, J&B and Buchanan's whiskies, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Don Julio, Guinness, and Tanqueray, among others. It offers Ritual Zero Proof Non-Alcoholic Spirits (Ritual). It owns manufacturing production facilities across the globe, including distilleries, breweries, and packaging plants.

AI analysis of Diageo PLC (DEO)

Buy

Diageo PLC (DEO) is a good buy right now, trading at $86.73 with a forward P/E of 12.97, which is attractive compared to its peers. The RSI is at 61.10, indicating bullish momentum, and hedge funds have increased their buying activity by 7225.13% over the last quarter, suggesting strong institutional interest. However, the main risk is the recent workforce reduction, which could temporarily impact operations, but if executed well, it may enhance efficiency and profitability in the long term.

Analyst Ratings (3)

-17.22% Downside
Buy
3 Buy
0 Hold
0 Sell
Current: 92.00
Low
25.32
Average
76.16
High
127.00

Deutsche Bank

2026-09-16

Price Target

—

Hold

UBS

2026-08-27

Price Target

—

Neutral

Deutsche Bank

2026-07-29

Price Target

$170

Hold

BofA

2026-07-28

Price Target

$101

Buy

Berenberg

2026-06-26

Price Target

—

Buy

Valuation Metrics

The current forward P/E ratio for Diageo PLC (DEO) is 12.97, compared to its 5-year average forward P/E of 18.46.

Forward P/E

Undervalued
5Y Average P/E
18.46
Current P/E
12.97
Overvalued
23.22
Undervalued
13.71

Forward EV/EBITDA

Undervalued
5Y Average EV/EBITDA
14.66
Current EV/EBITDA
10.40
Overvalued
17.75
Undervalued
11.56

Forward P/S

Undervalued
5Y Average P/S
3.87
Current P/S
2.55
Overvalued
5.01
Undervalued
2.73

Alphio AI Price Scenarios for DEO

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%DEO

$123.56

Scenario price

B

Base

Base · 50%DEO

$109.68

Scenario price

B

Bear

Bear · 25%DEO

$91.32

Scenario price

Whales holding DEO

A

ARGA Investment Management, LLC

+ HoldingDEO

+12.89%

3M Return

R

RBC Europe Limited

+ HoldingDEO

+11.62%

3M Return

Q

Quintet Asset Management S.A.

+ HoldingDEO

+8.36%

3M Return

G

Grantham Mayo Van Otterloo & Co. LLC

+ HoldingDEO

+7.80%

3M Return

T

Troy Asset Management Ltd

+ HoldingDEO

+6.68%

3M Return

M

Morningstar Investment Management LLC

+ HoldingDEO

+6.09%

3M Return

Events Timeline

2026-09-23 (ET)

05:30:00

Diageo Appoints Joanne Wilson as CFO

05:30:00

WPP CFO Joanne Wilson Steps Down to Join Diageo as CFO

2026-09-14 (ET)

10:00:00

Trump Plans to Rescind Tariff on Irish Whiskey

2026-06-17 (ET)

16:30:00

Federal Reserve Keeps Rates Unchanged, Markets Close Lower

News

DEO FAQ — answered by Alphio AI

Diageo plc is a United Kingdom-based international manufacturer and distributor of premium drinks. The Company offers beverage alcohol with a collection of brands across spirits and beer categories. Its segments include North America, Europe, Asia Pacific, Latin America and Caribbean, Africa, and Corporate and other. The SC&P segment manufactures products and includes production sites in the United Kingdom, Ireland, Italy, Guatemala and Mexico, as well as comprises the global procurement function. Its principal products include scotch whisky, whisk(e)y, vodka, tequila, gin, rum, liqueurs, beer, wine, and non-alcoholic spirits. Its collection of brands includes Johnnie Walker, J&B and Buchanan's whiskies, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Don Julio, Guinness, and Tanqueray, among others. It offers Ritual Zero Proof Non-Alcoholic Spirits (Ritual). It owns manufacturing production facilities across the globe, including distilleries, breweries, and packaging plants. It operates in the Consumer Non-Cyclicals sector.

Diageo PLC (DEO) is a good buy right now, trading at $86.73 with a forward P/E of 12.97, which is attractive compared to its peers. The RSI is at 61.10, indicating bullish momentum, and hedge funds have increased their buying activity by 7225.13% over the last quarter, suggesting strong institutional interest. However, the main risk is the recent workforce reduction, which could temporarily impact operations, but if executed well, it may enhance efficiency and profitability in the long term.

3 analysts cover DEO: 3 rate it Buy, 0 Hold and 0 Sell. The average price target is 76.16.

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