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New York City Sues CarGurus for False Advertising

Commissioner of the New York City Department of Consumer and Worker Protection Samuel Levine and the New York City Department of Consumer and Worker Protection announced an enforcement action against CarGurus. CarGurus is "charged with deceiving customers by advertising falsely reduced prices as 'Good Deals' or 'Great Deals,' hiding hundreds or thousands of dollars in additional fees, downpayments, and trade-in requirements," the agency said in statement. The "company uses its misleading price ratings system, as well as an AI chatbot, to dupe people into believing that they are receiving a bargain on a car," it added. DCWP found that CarGurus violated the New York City Consumer Protection Law more than 2,000 times over the course of its investigation. The lawsuit, filed in New York State Supreme Court, seeks to permanently stop CarGurus "from deceiving New Yorkers and impose civil penalties."