Baidu, Inc. (BIDU) FinancialsBIDUBaidu, Inc.

Baidu, Inc. (BIDU) generates its revenue through a diversified portfolio of business segments. Currently, the largest contributor to its top-line growth is Baidu General Business, accounting for 80.4% of total sales, equivalent to CNY 25.18B. Other significant revenue streams include iQiyi and Intersegment eliminations. Understanding this composition is critical for investors evaluating how BIDU navigates market cycles within the Online Services industry.

Evaluating the bottom line, Baidu, Inc. maintains a gross margin of 39.03%. This metric reflects the company's pricing power and manufacturing efficiency. Further down the income statement, the operating margin stands at 9.65%, while the net margin is 7.05%. These profitability ratios, combined with a Return on Equity (ROE) of -1.69%, provide a clear picture of how effectively BIDU converts its operational activities into shareholder value.

In the context of the broader market, BIDU competes directly with industry leaders such as NFLX and SPOT. With a market capitalization of $28.68B, it holds a significant position in the sector. When comparing efficiency, BIDU's gross margin of 39.03% stands against NFLX's 51.93% and SPOT's 33.41%. Such benchmarking helps identify whether Baidu, Inc. is trading at a premium or discount relative to its financial performance.

Baidu's financial performance has been inconsistent, with a significant drop in net income to common shareholders, including a loss of 11.23 billion CNY in Q3 2025. The gross margin has also declined to 39.03% in Q2 2026, down from 47.21% in Q4 2024, indicating deteriorating profitability.