Baidu, Inc. (BIDU) FinancialsBIDUFinancialBaidu, Inc.

Baidu, Inc. (BIDU) generates its revenue through a diversified portfolio of business segments. Currently, the largest contributor to its top-line growth is Baidu General Business, accounting for 80.4% of total sales, equivalent to CNY 25.18B. Other significant revenue streams include iQiyi and Intersegment eliminations. Understanding this composition is critical for investors evaluating how BIDU navigates market cycles within the Online Services industry.

Evaluating the bottom line, Baidu, Inc. maintains a gross margin of 39.03%. This metric reflects the company's pricing power and manufacturing efficiency. Further down the income statement, the operating margin stands at 9.65%, while the net margin is 7.05%. These profitability ratios, combined with a Return on Equity (ROE) of -1.69%, provide a clear picture of how effectively BIDU converts its operational activities into shareholder value.

In the context of the broader market, BIDU competes directly with industry leaders such as NFLX and SPOT. With a market capitalization of $35.27B, it holds a significant position in the sector. When comparing efficiency, BIDU's gross margin of 39.03% stands against NFLX's 51.93% and SPOT's 33.41%. Such benchmarking helps identify whether Baidu, Inc. is trading at a premium or discount relative to its financial performance.

Baidu's revenue for Q2 2026 was 31.3 billion CNY, a 4% decline year-over-year, and its online marketing services revenue dropped 19%, indicating significant pressure on its core business.