Wix.Com Ltd

Wix.Com Ltd (WIX) Stock Analysis

$87.620

+1.901 (+2.17%)At close

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High
88.870
Open
85.320
VWAP
87.27
Vol
949.62K
Mkt Cap
8.86B
Low
85.320
Amount
82.87M
EV/EBITDA, TTM
-49.52

Wix.com Ltd. (Wix) is an Israel-based company engaged in the provision of a web development platform enabling businesses and organizations to take businesses, brands, and workflow online. The Company provides solutions that business owners can use to operate various aspects of their business online, such as selling goods, taking reservations, and scheduling and confirming appointments. These applications provide Wix registered users a bespoke front-end for customers visiting their Website, as well as a back-end management dashboard. The Company has developed these software applications for businesses in specific verticals, including retail and online stores, service providers, hotel and property management, music, and restaurants. These vertical applications are integrated into the Company's Website templates or can be installed on any existing Website and set up by the user and without the need to write code.

www.wix.com

AI analysis of Wix.Com Ltd (WIX)

buy

Wix.com is a good buy right now due to its recent stock rebound of 21.3% in July and a current price of $87.62, which is below the analyst price target of $110 from Benchmark. The company's aggressive buyback program, repurchasing $1.6 billion in stock, indicates strong confidence in its future growth. However, a significant risk is the ongoing class action lawsuit related to securities violations, which could impact investor sentiment.

Analyst Ratings (17)

+96.58% upside
Buy
11 Buy
6 Hold
0 Sell
Current: 87.62
Low
135.00
Average
172.24
High
210.00

Benchmark

2026-08-26

Price Target

$110

Buy

Wedbush

2026-08-20

Price Target

$80

Neutral

Citi

2026-08-12

Price Target

$72

Neutral

Benchmark

2026-08-05

Price Target

$90

Buy

UBS

2026-08-05

Price Target

$66

Neutral

Valuation Metrics

The current forward P/E ratio for Wix.Com Ltd (WIX) is 18.87, compared to its 5-year average forward P/E of -2.20.

Forward P/E

Fair
5Y Average P/E
-2.20
Current P/E
18.87
Overvalued
83.63
Undervalued
-88.02

Forward EV/EBITDA

Fair
5Y Average EV/EBITDA
71.25
Current EV/EBITDA
-49.52
Overvalued
252.81
Undervalued
-110.30

Forward P/S

Undervalued
5Y Average P/S
3.80
Current P/S
1.43
Overvalued
5.43
Undervalued
2.17

Alphio AI Price Scenarios for WIX

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%WIX

$177.02

Scenario price

B

Base

Base · 50%WIX

$154.50

Scenario price

B

Bear

Bear · 25%WIX

$151.44

Scenario price

Whales holding WIX

R

Rice Hall James & Associates, LLC

+ HoldingWIX

+7.27%

3M Return

V

ValueAct Capital Management, L.P.

+ HoldingWIX

+6.48%

3M Return

D

Durable Capital Partners, LP

+ HoldingWIX

+1.98%

3M Return

S

Senvest Management, LLC

+ HoldingWIX

+0.03%

3M Return

A

Atreides Management, LP

+ HoldingWIX

-9.34%

3M Return

Events Timeline

2026-08-24 (ET)

09:30:00

Wix Partners with Google to Embed Website Creation in Gemini

2026-08-23 (ET)

00:00:00

Charter Communications Short Interest Rises to 32.4%

2026-08-11 (ET)

09:30:00

Wix.com Launches Standalone AI Platform Symphony

2026-08-04 (ET)

08:00:00

Thryv and Wix Establish Strategic Partnership

05:30:00

Company Expects Low Double-Digit Revenue Growth for Q3 2026

News

WIX FAQ — answered by Alphio AI

Wix.com Ltd. (Wix) is an Israel-based company engaged in the provision of a web development platform enabling businesses and organizations to take businesses, brands, and workflow online. The Company provides solutions that business owners can use to operate various aspects of their business online, such as selling goods, taking reservations, and scheduling and confirming appointments. These applications provide Wix registered users a bespoke front-end for customers visiting their Website, as well as a back-end management dashboard. The Company has developed these software applications for businesses in specific verticals, including retail and online stores, service providers, hotel and property management, music, and restaurants. These vertical applications are integrated into the Company's Website templates or can be installed on any existing Website and set up by the user and without the need to write code. It operates in the Technology sector.

Wix.com is a good buy right now due to its recent stock rebound of 21.3% in July and a current price of $87.62, which is below the analyst price target of $110 from Benchmark. The company's aggressive buyback program, repurchasing $1.6 billion in stock, indicates strong confidence in its future growth. However, a significant risk is the ongoing class action lawsuit related to securities violations, which could impact investor sentiment.

17 analysts cover WIX: 11 rate it Buy, 6 Hold and 0 Sell. The average price target is 172.24.

This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.

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