Prudential PLC

Prudential PLC (PUK) Stock Analysis

$24.060

+0.253 (+1.05%)At close

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High
24.095
Open
24.020
VWAP
23.97
Volume
1.24M
Mkt Cap
25.37B
Low
23.750
Amount
29.81M
EV/EBITDA, TTM
10.04

Prudential plc is a holding company, which is engaged in providing life and health insurance and asset management solutions to customers across 20 markets in Asia and Africa. The Company is focused on four strategic regions: Greater China, ASEAN, India and Africa. Its multichannel agency and bancassurance distribution platform have around 58,000 monthly active agents. It has developed PRUServices, its digital self-servicing platform in Malaysia. PRUServices enhances the customer journey with real-time feedback capabilities. It is also focused on leveraging artificial intelligence (AI) and data analytics to drive customer experiences, such as claims processing through AI claims adjudication. In its agency business, it is focused on recruitment, alongside embedding and upgrading PRUForce, its digital agency platform which assists agents with leads management and other actionable insights. PRULeads is its digital leads platform within PRUForce.

AI analysis of Prudential PLC (PUK)

Hold

Prudential PLC (PUK) is currently trading at $23.92, significantly below the analyst price target of $39.30, indicating potential upside. However, the RSI is at 26.961, suggesting the stock is oversold, which may lead to a price correction. The company also announced an increase in its share buyback program to $1.47 billion, reflecting confidence in its stock value. The main risk is the 24.40% year-to-date decline, which indicates ongoing market pressure.

Analyst Ratings (2)

Buy
2 Buy
0 Hold
0 Sell
Current: 24.06
Low
—
Average
—
High
—

Citi

2026-09-04

Price Target

—

Buy

Morgan Stanley

2026-05-15

Price Target

—

Overweight

Morgan Stanley

2026-04-23

Price Target

—

Overweight

JPMorgan

2026-04-22

Price Target

—

Overweight

Deutsche Bank

2026-03-19

Price Target

—

Buy

Valuation Metrics

The current forward P/E ratio for Prudential PLC (PUK) is 9.74, compared to its 5-year average forward P/E of 11.43.

Forward P/E

Fair
5Y Average P/E
11.43
Current P/E
9.74
Overvalued
14.60
Undervalued
8.25

Forward EV/EBITDA

Strongly Overvalued
5Y Average EV/EBITDA
1.54
Current EV/EBITDA
10.04
Overvalued
4.37
Undervalued
-1.30

Forward P/S

Overvalued
5Y Average P/S
1.83
Current P/S
2.86
Overvalued
2.48
Undervalued
1.18

Alphio AI Price Scenarios for PUK

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%PUK

$29.41

Scenario price

B

Base

Base · 50%PUK

$25.25

Scenario price

B

Bear

Bear · 25%PUK

$24.06

Scenario price

Whales holding PUK

A

ARGA Investment Management, LLC

+ HoldingPUK

+12.89%

3M Return

Q

Quintet Asset Management S.A.

+ HoldingPUK

+8.36%

3M Return

B

Barclays Investment Solutions Ltd.

+ HoldingPUK

+6.96%

3M Return

E

EFG Bank AG

+ HoldingPUK

+5.94%

3M Return

Q

Quilter Cheviot Limited

+ HoldingPUK

+5.45%

3M Return

R

Royal London Asset Management Ltd.

+ HoldingPUK

+4.05%

3M Return

PUK FAQ — answered by Alphio AI

Prudential plc is a holding company, which is engaged in providing life and health insurance and asset management solutions to customers across 20 markets in Asia and Africa. The Company is focused on four strategic regions: Greater China, ASEAN, India and Africa. Its multichannel agency and bancassurance distribution platform have around 58,000 monthly active agents. It has developed PRUServices, its digital self-servicing platform in Malaysia. PRUServices enhances the customer journey with real-time feedback capabilities. It is also focused on leveraging artificial intelligence (AI) and data analytics to drive customer experiences, such as claims processing through AI claims adjudication. In its agency business, it is focused on recruitment, alongside embedding and upgrading PRUForce, its digital agency platform which assists agents with leads management and other actionable insights. PRULeads is its digital leads platform within PRUForce. It operates in the Financials sector (LIFE INSURANCE industry).

Prudential PLC (PUK) is currently trading at $23.92, significantly below the analyst price target of $39.30, indicating potential upside. However, the RSI is at 26.961, suggesting the stock is oversold, which may lead to a price correction. The company also announced an increase in its share buyback program to $1.47 billion, reflecting confidence in its stock value. The main risk is the 24.40% year-to-date decline, which indicates ongoing market pressure.

2 analysts cover PUK: 2 rate it Buy, 0 Hold and 0 Sell.

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This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.

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