Mediaalpha Inc (MAX) FinancialsMAXFinancialMediaalpha Inc

MediaAlpha, Inc. (MAX) generates its revenue through a diversified portfolio of business segments. Currently, the largest contributor to its top-line growth is Property & casualty insurance, accounting for 97.5% of total sales, equivalent to $308.80M. Other significant revenue streams include Life insurance and Health insurance. Understanding this composition is critical for investors evaluating how MAX navigates market cycles within the Online Services industry.

Evaluating the bottom line, MediaAlpha, Inc. maintains a gross margin of 14.26%. This metric reflects the company's pricing power and manufacturing efficiency. Further down the income statement, the operating margin stands at 6.35%, while the net margin is 13.19%. These profitability ratios, combined with a Return on Equity (ROE) of 789.17%, provide a clear picture of how effectively MAX converts its operational activities into shareholder value.

In the context of the broader market, MAX competes directly with industry leaders such as MITK and GDYN. With a market capitalization of $770.09M, it holds a significant position in the sector. When comparing efficiency, MAX's gross margin of 14.26% stands against MITK's 78.75% and GDYN's 36.63%. Such benchmarking helps identify whether MediaAlpha, Inc. is trading at a premium or discount relative to its financial performance.

MediaAlpha's revenue for Q2 2026 was $317 million, a 26% increase year-over-year, and it reported a net income of $39.4 million, indicating strong financial performance. The gross margin is currently around 14.26%, reflecting a stable profitability structure.